Bachelor's degree or equivalent practical experience.
5 years of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
Experience in building and automating reporting dashboards using Business Intelligence tools such as Tableau, Spotfire, Qlik, Looker Studio.
Experience using SQL to extract and manipulate data, or with other programming or scripting languages such as R or Python.
Ability to communicate in English and Spanish fluently to support client relationship management in this region.
Preferred qualifications:
Experience in performing feature engineering techniques to optimize data pipelines and build models for business problem-solving.
Experience in developing and implementing a variety of data models, including predictive, descriptive, and prescriptive models, for business applications (e.g., R, Python, SAS, etc.).
Ability to translate business problems into analysis frameworks and translate analysis results back into business recommendations.
Ability to grow in fluid environments and to deliver simple and engaging stories.
Excellent communication, time management and prioritization skills.