Job Title: [Product Manager, Ortho Channel]
Departm[GC Marketing]
Job Type:[Full Time]
Job Description
- nalyzeInvisalign & retention portfolio target market segments and potential, understand customer needs, develop marketing assets & tools to help sales team promotion and drive doctors’ adoption and utilization. Update and refresh product catalogues for most updated claims, evidences and messages are powerfully delivered to HCPs.
- Lead product training both internally & externally. Be product trainer and provide sales team & field marketing team in-depth product training in working with trainer team. Act as speaker to HCPs in commercializing Invisalign. Answer inquiries on Invisalign & retainer portfolio.
- Promote portfolio and innovations in forums, exhibitions, seminars, research etc.
- Work with KOLs on new applications and indications of our portfolio, formulate go-to-market solutions and drive communication & commercialization.
- Drive penetration in public hospital by supporting listing & bidding process.
- Monitor competitor dynamics, collect competitor product intelligence, analyze our portfolio’s competitive advantage and deliver messages to internal & external stakeholders.
- Manage product lifecycle, including pre-market trial, NPI, product document maintenance and phase-out.
- Regularly report & analyze business performance including sales contribution, potential, product adoption, competition, market dynamics etc. to identify business insights & propose action plan.
Requirements
- 4+ years in marketing roles; proven track record on product marketing; Extensive marketing skills in healthcare industry.
- Skillful at project management, communication & presentation.
- Customer focus while as strategic thinking
- Ambitious, strong implementation and result-oriented mindset;
- Good spoken and written Chinese & English.
- A team player.
- Able to travel extensively within China (about 30% of working hours)
Education [Degree or equivalent experience]
- University degree in medicine/ biomedical engineering. Master or above is a plus
- Sales & Marketing experience in healthcare industry
- Good Excel, PowerPoint and presentation skills;
For more information, please contact
