EY CBS-BMC-Brand Marketing-Web Content Marketing Specialist 

India, Karnataka, Bengaluru 

538858825

The Digital Content Editor is responsible for editing, reviewing, and managing content for our flagship website, ey.com/global, so that it delivers against our editorial strategy and meets our quality criteria. You will actively partner with marketers around the world, advising them on how best to bring their content to life, and then helping them to polish their content in a way that enhances our brand, serves users, and drives site engagement. You will be a critical part of the team that implements governance and quality controls on content that marketers plan and publish on their own.

Your key responsibilities

• Be the main point of contact with BMC stakeholders seeking to publish content on EY.com, working with them from topic ideation through to page build and optimization.
• Act as the liaison between stakeholders and the page builder team, including:
• Ensuring stakeholder requests are clear and executable
• Reformatting content to fit EY.com page template standards (copy deck creation) and be easily applied/executed by the page building team
• Coordinating with stakeholders and team members to ensure pages are built on time according to stakeholders’ deadlines and team SLA.
• Ensure content published on EY.com is top quality, including:
• Taking long-form or offline content and editing it to be digitally optimized
• Editing copy decks submitted by stakeholders to ensure content is digitally friendly, high quality, brand-compliant and topical
• Conducting quality assurance on draft pages to ensure pages are error-free and meeting stakeholder demands.
• Strategize and execute internal in-bound linking and calls to action on page, ensuring next-best actions are included and functional (ex: forms, read-on articles, etc.)
• Review analytics to incorporate best practices and make recommendations for content optimization/development.
• Review content and suggest how best to optimize for SEO performance, including conducting keyword research, and editing/writing page titles, meta descriptions, h-tags and body content.
• Update content on Adobe Experience Manager (AEM) for ey.com and related sites
• Make edits to existing pages within the Content Management System and have strong knowledge of the components and guidelines governing them to guide stakeholders on best page layout and set up.
• Understand website taxonomy and ensure new content is tagged effectively
• Keep abreast on new functionality and/or any process changes that are implemented by the central web governance team; remain up to date on any changes to SEO approach established by major search engines.
• Inform the clients/stakeholders as needed for any pending changes or functionality to improve webpages and lead the change
• Create and manage a publishing calendar; Create and manage a publishing calendar to ensure resources are available to publish content on time Collaborate with stakeholders, designers, and approvers to ensure content is published on time

Skills and attributes for success

• Write/edit web copy that’s engaging, brand-compliant and search engine-optimized
• Advise senior stakeholders on the best way to shape their ideas into compelling content that has a distinct point of view and adds value to the target audience
• Advocate for digital best practices and how to use different content types/formats and design elements to create effective, engaging user experiences
• Make decisions throughout a project that balance the need to meet a deadline and still meet the original requirements of the project
• Work independently to complete multiple tasks within a fast-paced environment
• Manage a team of Digital content editors and ensure 100% quality is met.

To qualify for the role, you must have

• Excellent US English written and verbal communication skills, with an understanding of how messages may be received globally
• Strong understanding of digital publishing and best practices
• Strong knowledge of SEO relating to content development
• Experience working within a content management system to create outstanding digital experiences
• Strong influencing skills
• Strong project and time management ability

Ideally, you’ll also have

• Experience and be comfortable working closely with global teams
• A good eye for effective use of imagery
• An eye for design and basic knowledge in design software such as Photoshop and MS Office software
• A basic understanding of HTML

Technologies and Tools

• Good understanding of AEM tool

What we look for

• Bachelor’s or master’s degree
• professional, confident, and enthusiastic candidate; adapt to flexible work timings; demonstrate exceptional work ethic and customer focus
• Minimum 8 years of work experience in Digital content editing

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.