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Cisco Product Activation Specialist 
India, Karnataka, Bengaluru 
534545909

31.03.2025

Our guiding principles are rooted in our four core values: 'care deeply,' 'everybody in,' 'simplify everything,' and 'be brave.' These pillars have propelled us to the forefront of cloud-managed IT leadership and have played a pivotal role in crafting a more inclusive future for all.

Market research & Demand Generation
  • Owner of the customer database: research and map out user personas, scope out ideal accounts and keep an up-to-date database of key user contacts, product champions, and critical decision-makers.
  • Advocate for no & low touch customer activation of Cisco Spaces - across all touchpoints.
  • Understand customer difficulties and how Cisco Spaces addresses these across verticals and personas and drive demand generation activities.
  • Build and operate a qualified lead database using a mix of Cisco internal & external tools such as zoominfo, Apollo.io, D&B Hoovers, etc
  • You will support the Product Lifecycle team in creating targeted activation campaigns to drive adoption and meet business goals.
  • Drive activation and adoption for Cisco Spaces customers by partnering with Product and Marketing teams to develop regional and industry-focused playbooks, including targeted outreach, lead engagement and nurture strategies—targeted at accelerating product adoption and growing usage.
  • Drive event attendance : providing a direct touchpoint to experience and product adoption.
Data Driven Analysis
  • Develop a deep understanding of customers and how they engage with your product campaigns, collaterals and product.
  • Collaborate with other team members to develop appropriate metrics to measure campaign performance, effect, lead generation, activation pipeline development, product adoption, and value of our efforts.
  • Always thinking of new ways to address existing problems using data, AI, process, and technology
  • Collaborate with Product Marketing and Customer Success in building a repeatable framework for targeting, acquiring, educating and nurturing customers.
Required qualifications
  • BSc / Msc equivalent experience (or above) in Business/Engineering/Marketing
  • Outstanding written and verbal communication. Skilled in crafting presentations and effectively communicating results to team members.
  • Proficient in Microsoft Excel, with an ability to operate in uncertainty, handle and build multiple data streams and make sense out of it. (Power BI & Tableau is a plus)
  • Ability to understand data, analyzing results, and optimizing for scale
  • Proficiency in MS Excel, SaaS CRMs and lead generation tools (HubSpot, Salesforce, Pendo, Marketo, Apollo.io, Zoominfo, etc.)
Bonus Skills
  • Up to 2 years of experience driving successful customer intelligence for SaaS products - for paid and free trial customers