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JFrog Product Marketing Manager Israel, Center District, Petah Tikva 534491043
08.12.2024
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As a Product Marketing Manager at JFrog you will..
- Develop clear, defensible positioning and messaging for JFrog Platform security solutions, summarizing multiple messages for different personas
- Plan programs to establish JFrog as the leader in software development life cycle (SDLC), strengthen thought leadership positions and market visibility, making an impact on industry influencers, analysts and prospects.
- Work closely with the digital team to create continuous demand and effective lead generation campaigns, implementing a full funnel approach that will deliver high performing campaigns and drive business growth.
- Create assets and collateral to highlight the benefit of JFrog, including presentations, solutions briefs, case studies, white papers, videos, blogs, sales tools, and webinars.
- Understand the competitive environment and market trends, and ensure the sales team is prepared to address competitive objections.
- 6+ years of product marketing experience in global hi-tech companies - technical background or relevant experience in DevOps/DevSecOps, application security, IT solutions is a plus.
- Defining buyer personas and use cases that ensure focused campaigns and effective content to strengthen brand awareness and drive quality demand.
- Experience in developing effective sales-facing/sales enablement materials, as well as content for website, campaigns, events, and other marketing activities.
- Ability to work independently, with strong collaboration skills in working with cross-functional, international teams and customers.
- Experience working in fast-paced environments and flexible to work with teams across various time zones.
- Excellent, native-level English written and oral communication skills.
- Bachelor's in business, marketing, computer science or related field (MBA desirable)
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