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Nike Director Member activation GC 
China, Shanghai 
534375856

12.03.2025

Who we are looking for:

  • Who is a motivated strategic problem solver with a proven track record of working within a sophisticated and sometimes ambiguous environment to create bold visions and successful strategic frameworks informed by data insight
  • Who has expertise in loyalty territory and consumer engagement.
  • Who is adaptive to ambiguity, passionate about consumer engagement, and proactive to drive conversations and collaboration

What you will lead:

  • Land GC Nike Membership priorities from both short-term and long-term views to to drive business wins and member LTV.
  • Lead 365 Loyalty program GTM.
  • Lead Seasonal member experience and campaign planning within Nike organization to accelerate x-functional partnership.
  • Identify innovation or new capability needed to elevate member experience.
  • Drive learning & Insight to make decision and take action on optimization.

Who you’re going to work with:

  • GC Membership team and global membership teams
  • Nike teams including Stores, Digital Platforms, Marketing, member science, Technology, legal, supply chain, Finance..etc.
  • External vendors

What you bring:

  • 8 or more years of working experiences in membership and loyalty territory; corporate experience a plus
  • Strong team Leadership experience
  • Well versed in leading and orchestrating multiple complex projects with multiple internal and external parties
  • Strong collaboration mindset in matrix organization
  • A down-to-earth and solution-oriented character. Able to be hands-on whenever necessary.
  • Excellent communication skills, both in English and Chinese
  • Exposure to loyalty / Digital Marketing/Consumer Engagement is an advantage