WHAT YOU WILL WORK ONWorking under the direction of the Director, Global Digital Design and Copy, you will lead a team focused on execution of our Global and Geography specific e-commerce needs (focusing on, but not limited to, converse.com experiences and performance marketing (email, SMS and paid media).
In this role, you will manage a team of Senior and Junior full-time and freelance Copywriters. Your team will be responsible for embedding yourself in the goals of our strategy teams to fully comprehend and execute their briefs. The goal for you in this role is to help anticipate and offer up solutions to the Geo & Global e-commerce teams to help grow and drive their business.
- You and your team will execute converse.com experiences, email and paid media
- You will have strong communication skills and be expected to clearly articulate and pitch your work to internal teams and senior leadership
- You will work with Project Managers and Experience Strategists to execute high-quality work while meeting deadlines
- You will be willing to take risks to determine the balance between exceptional creative and relevant business needs
WHO YOU WILL WORK WITHAsManager of Global Digital Copy,you will work with our team of Copywriters, Designers, Operations Managers, UX, and Experience Strategists. You will partner closely with teams across the Geography & Digital Organization deliver content that supports Converse Geo & Marketplace business goals. This role reports to the Director, Global Digital Design and Copy.
WHAT YOU WILL BRING- Bachelor’s degree in writing, Communications, Journalism or related field
- 6+ years’ experience in writing experience for large retail e-commerce or key digital agency experience specific to the streetwear footwear/apparel industry.
- Management experience of 3+ people
- Skills with Figma and Adobe Suite
- Expert command of the English language (including spelling, grammar, punctuation)
- A genuine passion for digital creative with a strong knowledge of digital commerce, performance marketing (email, paid social and other media) A/B testing, designing for different and multiple target audiences, and social media platforms
- UX Strong knowledge of UX/UI (does not need to be at expert level as you will not be leading UX work)
- Able to manage multiple and competing work priorities, demands and changes
- Familiarity with project tracking tools such as Asana or Trello
- Deep connection to streetwear culture and trend
- Understanding of current digital content & design trends for e-commerce
- Any other writing experience is valued. Must show fully comprehensive portfolio.
- Creative, bold and digitally savvy
- Ability to work out of Converse WHQ in Boston, MA, USA 4 days/week.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.