Citi Group Business & Corporate Communications - VP Hybrid 

United States, New York, New York 

532098569

: Services (TTS & Securities Services) Global Vice President, Communications

About the Role:

This role will help to shape PR campaigns that enhance Services’ reputation with media and other key external stakeholders as well as internal stakeholders including employees across the entire Services organization and beyond. This includes supporting earned media initiatives and proactive media outreach, new product launches, thought leadership, integrated campaigns, social media content, data-driven storytelling, employee engagement and more.

This role will:

• Help develop proactive communications strategies, programs and tactics to promote products and services, across Payments, Trade, Liquidity, Securities Services and Digital and Data Platforms.
• Work with the team to maintain, strengthen and/or build relationships with business, finance, tech, trade and other niche sector reporters.
• Write and edit press releases and other communications materials including talking points, press statements, memos, award submissions, pitches, and other briefing materials.
• Support the development and distribution of executive memos and other internal communications across the Services business.
• Identify profile-building activities for key business leaders and help to systematically evolve a thoughtful approach to executive visibility on LinkedIn.
• Develop and maintain a robust understanding of competitor and industry activity; in tandem, identify risks and opportunities.
• Work as a collaborative partner within the firm – building relationships with key business leaders within Enterprise Services & Public Affairs and across the Services business.
• Provide support on issues management to protect Citi’s brand and reputation.
• Support on internal reporting and audit needs.
• Staff events to manage press activities and speaking engagements, as needed.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• Bachelor’s degree required.
• Minimum 8+ years of work experience in public relations, ideally both internal and external communication skills.
• Exceptional verbal and written communication skills.
• Highly proactive, determined and results driven.
• Interest in and deep understanding of the media landscape and ability to leverage media relationships for both product launches as well as ongoing media pitches that connect Citi’s products and services to key moments in time.
• A strong background in developing integrated communications campaigns with a focus on media relations, social media, experiential/events.
• A team player with a track record of success delivering high-quality work in a fast-paced, dynamic environment.
• Demonstrated project management and decision-making skills.

Anticipated Posting Close Date:

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