Microsoft eCommerce Site Merchandiser EMEA Campaigns Value Proposition 

United Kingdom, England, London 

529288850

• 5 years of experience in eCommerce site merchandising, including customer journey optimization and management of web campaigns. Experience in digital marketing is a benefit.

• • • OR Bachelor's Degree in Business, Marketing, Economics, or related field AND 3+ years experience in eCommerce site merchandising, including customer journey optimization and management of web campaigns. Experience in digital marketing is a benefit.
    • OR Master's Degree in Business, Marketing, Economics, or related field AND 2+ year(s) experience in eCommerce site merchandising, including customer journey optimization and management of web campaigns. Experience in digital marketing is a benefit.

• Work experience in planning, executing, measuring and optimizing consumer ecommerce site merchandising, with an ability to create optimal customer experiences to drive revenue.
• Experience in Site Usability, A/B Testing, Personalization and Optimization.
• Strong project management of complex projects with attention to detail, with ability to execute flawlessly.
• Ability to work across a variety of tasks under pressure. Knows how to manage time, prioritize and meet deadlines in a fast-paced atmosphere.
• Strong written and verbal communication and presentation skills.
• Experience working with Adobe Analytics, ability to analyze data, draw insights, and make data-driven decisions and turn it into storytelling and actionable insights.
• Passionate about the customer experience, with a strong interest in understanding and impacting customer behavior.
• A strategic thinker and decision maker, innovative customer experience.
• Proactive and collaborative team player, who thrives as part of an international, multi-cultural team.
• Proficient in Microsoft Office, especially PowerPoint and Excel.

As the eCommerce Site Merchandiser, EMEA Campaigns and Value Proposition, you will optimize the customer experience, create and execute online merchandising strategies, and drive revenue for the web campaigns and promotions including the very important Deals page. You will also plan and implement optimized Value Proposition strategies for the EMEA Online Stores according to regional and global strategies and priorities. You will use personalization and experimentation tactics as well as data, analytics and customer insights to enhance the customer experience and increase sales. You will be responsible for the end-to-end management of web campaign strategy. You will work closely with various teams, such as EMEA Site Merchandising, Regional Digital Sales, Integrated Marketing, Store Studio, Production Operations, and Category Managers, to ensure a cohesive and effective customer experience and support business priorities and targets.

You will also support M365, and Copilot launches and updates for EMEA site merchandising and drive testing plan from EMEA markets point of view, according to global strategy, and in close collaboration with global partners.

What I will do for you:

• Champion your successes at every level of our leadership
• Empower you with the opportunity to gain new experiences and improve upon your strengths
• Support who you are as your authentic self
• Make career development a consistent priority

How you will make an impact:

1. Raise and maintain the standards to achieve a best-in-class onsite strategy and execution across the entire customer journey that puts our customers first
2. Assess, propose, and implement bold and innovative ideas for growth
3. Develop insight-driven narratives with sound recommendations and solid action plans
4. Build strong relationships with other Microsoft teams globally with the goal of creating exceptional customer experiences, scaling programs, establishing best practices, and sharing knowledge

Responsibilities:

• WW Site Merch Campaign Lead, regional EMEA team, Site Merchandising teammates from around the world, and key global stakeholders.
• Creation, curation, and optimization of customer journeys to maximize learning and buying for our customers.
• Ability to story tell customers via product and merchandising messaging and assets, while remaining true to the Microsoft brand. This includes partnering with other teams to create seamless journeys across partner sites, email, social, etc, schedules etc.
• Collaboration with Store Studio and other regions to develop visual mock-ups of campaign plans and ensure alignment with campaign imagery, messaging, and timing.
• Strong project management over a variety of tasks with varying deadlines and priorities. Includes sharing the plans to relevant stakeholders. Knows how to manage time and get things done in a fast-paced atmosphere.
• Works with Production Operations to determine the launch mode and schedule for each campaign and communicate it to Site Merchandising and other partner teams.
• Manages EMEA site merchandising post-mortems and best practice consolidation and sharing.
• Collaboration with Site Merchandising Features PM and UX design/Studio teams in building requirements to enable improved customer experiences. This includes the new features needed in templates, navigational elements, wayfinding, etc.
• Orchestrate SEO actions for EMEA in collaboration with global SEO team and EMEA SEO vteam. Optimize key campaign pages and drive organic traffic.
• Oversee and manage the implementation of M365 and Copilot product launches and updates specifically for EMEA site merchandising. Ensure timely and effective execution in alignment with global strategies.
• Fluent user of Adobe Analytics reporting and analyzing web data and findings. Able to produce meaningful actionable insights and use them to create optimizations for campaigns and web customer experience.
• Knows how to build and run statistically significant experiments to derive validated answers. Is comfortable working with and diving into data to find insights.
• Uses personalization and targeting schemas and tools to create customer experiences tailored to our customers and their needs.
• Prepares and presents weekly and monthly reporting of their area, including analysis of customer behaviors and opportunities for improvement. Analyze and prepare ad hoc reporting for campaigns, launches and optimizations.