Key Responsibilities:
1. Event Planning and Coordination:
· Develop and maintain a process for a comprehensive events program in the GBUs aligned with business objectives and marketing goals, in consultation with business unit operations and sales leaders.
· Create comprehensive event playbooks and standards in line with Jacobs’ global events program to ensure consistent brand experience across identified priority brand and market expansion events.
· Personally plan and execute market expansion events, including annual tier 1 and 2 conferences, client/partner events, thought leadership roundtables and other brand-building activities.
· Provide strategic guidance and enablement tactics to regional teams executing technical and webinars ensuring consistent brand experiences.
· Develop and manage event timelines and budgets, ensuring all tasks are completed on schedule and within allocated funding, with a focus on maximizing impact while increasing efficiency.
· Identify opportunities to elevate our brand presence at industry events worldwide and execute on Jacobs’ participation in premier industry tradeshows and conferences.
· Build and maintain relationships with global partners, sponsors, and industry influencers.
· Develop metrics frameworks to measure event success across markets and drive continuous improvement, including pre and post-event lead generation in Salesforce.
· Coordinate logistics such as venue selection, catering, securing Jacobs housing blocks, exhibit booth needs, registrations, design needs, and onsite support as needed.
· Work with support partners to facilitate and manage payments with organizations, associations and Jacobs’ internal Accounting team.
2. Communication and Promotion:
· Draft and distribute event invitations, promotional materials, including advertisements, exhibit materials and social media blasts, and event reminders through various communication channels.
· Be the main point of contact for GBU conferences and events, working directly with members of our internal end market teams to interface with conference and organization coordinators.
· Maintain and update event information on the Marketing & Communications team SharePoint and other repositories as needed.
· Engage with participants and stakeholders to gather feedback and improve future events.
3. Reporting and Analysis:
· Track and analyze event metrics and participant feedback to measure success against lead-generation metrics and identify areas for improvement.
· Prepare detailed reports and presentations on event outcomes and special initiatives.
· Maintain accurate records of event contracts and expenses and ensure budget compliance.
4. General Support:
· Event travel may be required (5-10%) to provide onsite support for logistics and collaboration. Travel may be over weekends and after business hours.
· Be an advocate for the Jacobs brand and guidelines, both in visual representation and written communications.
· Stay informed on industry trends and best practices to bring fresh ideas to the team, including for events, conferences, social media, email marketing and other areas as identified.
· Assist with other duties as assigned to support the overall success of the Global Business Unit Marketing & Communications team.
o Social media and content support
