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Netflix Media Strategy Manager - Korea South Korea, Seoul 524560530
23.06.2024
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This role focuses on the strategy, planning, and implementation of paid media campaigns across social, programmatic, local digital media & TV, OOH for the launch of our titles, as well as brand/service initiatives, in partnership with a media agency. It requires strong stakeholder collaboration, the ability to create scalable strategies, and manage the overall media strategy to ensure a balanced Netflix brand presence in the local media landscape.
Responsibilities
- Develop and manage end-to-end strategy, planning, and measurement with media partners for executing media campaigns across various channels, including TV, OOH, digital platforms like Naver, Kakao, Google, and other social media.
- Work with media agencies to improve workflows for audience identification, performance evaluation, while identifying new ways of working and long-term opportunities to drive greater impact through media planning and buying.
- Collaborate closely with the country marketing teams (Title and Social) on title/campaign level paid strategy and goals to make informed recommendations regarding media mix, optimal targeting, platforms, creative formats, and budget allocation.
- Work with key stakeholders at digital platforms on ways to best leverage their products and opportunities for scalable digital innovation.
- Optimize and manage media investment in campaigns, ensuring balanced Netflix representation locally across multiple marketing channels.
- Work with functional leaders and the marketing director to optimize budget management, align it with strategic priorities, and ensure real-time bookkeeping.
- Partner with the country marketing team on campaign evaluation as well as strategic media principles, guidelines, and success criteria that are in line with marketing objectives.
- Provide feedback to global partner teams on tooling needs for campaign planning & execution efficiency.
Requirements
- Minimum of 8 years' experience in managing and developing paid media strategies for multiple business lines or products, handling sizable campaigns in Korea.
- Experience with full-funnel campaign tactics and success evaluation.
- Proficiency in traditional media buying and major ad platforms including Naver, Kakao, Google, and social media.
- Well versed in paid social best practices, including channel specific creative formats and the latest strategies resonating with consumers.
- Highly detail-oriented with the ability to multitask and prioritize in a fast-paced, high-volume environment.
- Strong communication skills, ability to work cross-functionally with multiple stakeholders.
- Startup/scale-up mentality, experience building solutions from scratch, and excitement for the unknown/untested.
- Strong understanding of the overall marketing ecosystem, specifically digital media and paid social roles.
- Up-to-date with emerging social platforms and innovative industry trends.
- High proficiency with spreadsheet-based tools like Google Sheets or Excel.
넷플릭스는 다양한 경험과 생각을 가진 구성원이 모였을 때 최고의 성과를 내는 팀을 만들어 갈 수 있다고 믿고 있습니다. 다양성과 포용성은 우리가 지향하는 기업 문화의 핵심 중 하나이며, 이것의 궁극적인 목적은 모든 직원이 역량을 마음껏 발휘하고 성장하며 기여할 수 있도록 환경을 조성하는 것입니다. 인재를 선별하는 과정은 이러한 목적을 달성하는 데 매우 중요합니다. 이에 따라 넷플릭스는 성별, 인종, 피부색, 국적, 종교, 성적 지향, 나이, 결혼 여부 등 모든 개인적인 배경과 상관없이 모두에게 평등한 기회를 보장하며, 공정한 과정을 통해 채용을 진행하고 있습니다.장애인 및 국가보훈 대상자는 관련 법령에 따라 우대합니다.
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