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Apple Country Marcom Manager United States, Connecticut, Norwalk 520827075
13.06.2024
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Description
Marketing/Marcom/Channel Plan: Own and drive a plan which outlines in aggregate and with long term ambition, key consumer insights, market challenges, goals and priorities that we share with Sales. Proactively identify and deliver upon opportunities to drive forward the overall agenda in the market, across brand, channel and retail. Working with creative resources in regional HQ/agency partners and the European LT, lead these strategic initiatives from conception to implementation to meet these objectives.Product knowledge and connection to Regional & Global HQ: It’s imperative to maintain a close connection to and understanding of our products. And to have a true understanding of what launching our products entails. Inevitably the most important moments in your market will be when we launch new products and so having a keen understanding of this process will be absolutely fundamental to your success in driving better outcomes in your market.
Key Qualifications
- Significant experience of integrated marketing, from insights to strategy, execution, measurement and beyond
- Excellent analytical and strategic skills, with the ability to craft and deliver persuasive arguments around business opportunities
- Proven experience of leading cross functional teams to deliver integrated through the line campaigns at scale
- Strong understanding of the digital landscape and digital marketing best practice
- Fluency in both French and English is critical
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