Adidas DIRECTOR BRAND EVENTS M/F/D 

Poland, Masovian Voivodeship, Warsaw 

511020069

PURPOSE

• Develop and drive event strategy with focus on Venue & Exhibition Management and Production.
• Direct and pro-actively drive key adidas event projects.
• Develop solutions to ensure industry leading event experiences that set the standards for the image of the brand.
• Lead and manage Venue & Exhibition Management unit and team staff.

KEY RESPONSIBILITIES

• Lead, steer and plan projects by using an integrated, holistic and long-term event marketing approach in collaboration with the team lead and 1st line peers.
• Direct and manage specific campus venues, warehousing and event services in assigned scope.
• Leadership of event production unit and vendor network.
• Direct external suppliers/ agencies to meet quality, budget and timing objectives.
• Develop and drive creative ideas, concepts and strategies that fulfil department purpose.
• Plan and manage project budgets within the given targets.
• Independently direct assigned projects while making sure that team lead is updated at all times and execution is fully aligned with brand strategy and creative direction guidelines.
• Ensure that overall project targets are met.
• Fulfil objectives of briefs, taking into consideration the short, medium and long-term company and business objectives.
• Build the brand and the business of the brand.
• Supervise and implement Event Sustainability Guidelines.
• Shape and implement Event Marketing Procurement Policy.
• Oversee the creative concept of all projects to ensure world-class standards of the adidas brand image, reviewing and critiquing projects during project development process.
• Coach and mentor team members on development of leading creative ideas.
• Provide creative direction to external suppliers & agencies.
• Pro-actively reach out to Brand Design team to ensure creative alignment and Identity compliance.
• Share work and ideas with team members to cultivate Design / Concept best practices.
• Expose Events team to outside creative inspiration.
• Develop ideas and show behaviors that contribute to a leading and creative Global Events team.
• Staff most suitable persons in direct report position(s) in alignment with team lead.
• Set individual objectives, targets and guidelines for direct reports.

KEY RELATIONSHIPS

• Brand SLT
• Leadership Teams of all Categories and Functions
• Strategic Project Owners (e.g. WC, Olympics, EURO)
• Brand Engagement & Events team functions
• Global event agency & supplier roster

KNOWLEDGE, SKILLS AND ABILITIES

• Excellence in Event and Venue & Exhibition Management.
• Excellence in people management.
• Excellence in project management.
• Excellent communication skills.
• Excellent time and budget management.
• Proven ability to lead project teams and to direct external partners to achieve strong results.
• Detail-oriented with ability to synthesize small details into big pictures.
• Strong eye for creative results within brand guidelines.
• Strong eye for architectural / 3-D space.
• IT skills: Illustrator (or equivalent), SketchUp: expert / Office 365: expert.
• Hardware: Macintosh products.
• Language: English: excellent / German: excellent / Third language: advanced.

QUALIFICATIONS

• Associate’s degree (FOS, Abitur).
• Creative and/or event education/experience.
• Minimum 8 years experience in SGI or events on managerial level.
• Proven track record in event management.
• Experiences in installations, exhibitions, interior design and merchandising.
• Marketing/Communication/Design experiences are an advantage.
• Passion for adidas, it´s mission and core belief.
• Passion for sports and sport culture.