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EY CBS-BMC-Brand Marketing-Performance Marketing-Assistant Director 
India, Kerala, Kochi 
510278191

10.09.2024

Key responsibilities

  • Understand Digital Activations ecosystem - Paid, Display, Social and Programmatic with experience in managing large to medium activations - from ideation to go live.
  • Collect, analyze, and interpret large datasets from various sources, including digital advertising platforms, website analytics, and customer behaviour data.
  • Identify trends, patterns, and insights that inform campaign optimization and overall marketing strategies. Recommend optimization strategies based on data-driven insights to improve campaign effectiveness and efficiency.
  • Utilize statistical techniques and data visualization tools to present findings in a clear and meaningful way.
  • Work with the marketing team to segment customer audiences based on demographics, behaviour, and engagement data.
  • Provide insights into audience behaviours and preferences, enabling the creation of highly targeted and personalized campaigns.
  • Generate regular and ad-hoc reports on campaign performance, highlighting key findings and actionable recommendations.
  • Create dashboards and visualizations to communicate complex data to non-technical stakeholders.
  • Stay up to date with industry trends, best practices, and emerging technologies in digital marketing analytics.
  • Share insights with the team and propose innovative ways to leverage data for marketing success.
  • Demonstrate eye for detail and ensure all deliverables are of high quality.
  • Establish appropriate processes and mechanisms to enable teams with seamless execution and agile decision making.
  • Build a diverse and inclusive, high performance team which can navigate ambiguity with ease and dexterity.


Skills and attributes for success

  • Ability to clearly articulate and transform data into a story.
  • Engage in cross team collaboration to drive activations from start to end.
  • Eager and fast learner who is willing to expand on core skills.


To qualify for the role, you must have

  • Bachelor's degree. Master's degree is a plus.
  • Outstanding written and oral communication skills in English, a generous aptitude to learn the organization’s pattern of communication.
  • 8-10 years of experience with top agencies, digital marketing analytics, preferably in a performance marketing role.
  • Proficiency in tools and platforms like Google Ads, LinkedIn, Facebook, Instagram, Adobe Analytics, Google Analytics, Tableau, or similar platforms.
  • Excellent problem-solving skills with the ability to turn data into actionable insights and present complex data findings For diverse audiences.
  • Detail-oriented mindset, with a passion for accuracy and precision.
  • Excellent MS Excel skills
  • Ability to analyse, organize and integrate information and data dump into clear and concise presentations.
  • Knowledge of social and digital media research and analytics.
  • Well-developed interpersonal skills and the ability to establish and maintain effective working relationships with peer groups and key internal stakeholders.
  • Potential exposure in adoption of Gen AI into marketing activations and process improvements.


Ideally, you’ll also have

  • Agile ways of working


Technologies and Tools

  • Platforms – Google Ads, LinkedIn, Facebook, Instagram etc
  • Analytics – Adobe Analytics or Google Analytics.
  • Data Visualization - Power BI or Tableau
  • Project management
  • Web Analytics Tools


What we look for

  • Ability to think critically, analyze information, and make actionable recommendations
  • Meticulous attention to detail, organized, and strong project management skills
  • Ability to work as a part of an agile team; independent and showing flexibility during peak hours


What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland, and the UK – and with teams from all EY service lines, geographies, and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills, and insights that will stay with you throughout your career.

  • Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
  • Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.