Director, Strategic Marketing and Commercial Enablementlocated in
Farmington Hills, MI.
The Director, Strategic Marketing and Commercial
What a typical day looks like:
- Lead all aspects of BU market intelligence including vehicle forecasting, total/target market size, content per vehicle and the supporting KPI’s used within the BU planning process (3YP/5YP). Proactively monitors and maintains high levels of quality, accuracy, and process consistency in all data reporting.
- Provide research backed clear and concise insights to senior leadership on market conditions and trends such as customer/competitive landscape, industry regulatory requirements, and technology changes that impact our business plan/strategy.
- Build and drive messaging and thought leadership for Flex’s Automotive Business Unit that promote and validate our value proposition, and as needed support content development for the Flex Auto leadership team.
- Spearhead the strategic and tactical execution of integrated marketing and communications awareness campaigns and activities, including product marketing (displays, content), digital marketing (includes social & website), public relations, events, promotions, etc.
- Collaborate with product management, engineering and other subject matter experts to craft effective sales collateral, award submissions, and other compelling presentation materials.
- Work with internal corporate commercial and communications teams to highlight Flex Auto programs and external successes (e.g. speaking, awards, media interviews).
- Direct the development and execution of an integrated marketing communications strategy that drives customer engagement, while gathering and reporting meaningful data analytics for future decision making.
The experience we’re looking to add to our team:
- A Bachelor’s degree in engineering, sales,marketing or related. A Master's or MBA degree is preferred.
- Requires a minimum of 10+ years of automotive experience in strategic market intelligence, marketing and business planning management level roles
- Mastery in Excel, Powerpoint,Tableau and CRM systems. Working knowledge of graphic design programs is a plus.
- Knowledge of the financial and strategic components of business planning, including the building of an annual business plan, understanding of forecast accuracy, and ability to assess / quantify risks and opportunities.
- Ability to think strategically, define problems, gather data, establish facts, and draw valid and concise conclusions / recommendations.
- Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment and diplomacy when interacting and/or negotiating with all levels of internal and external stakeholders including C-Level executives.
- Strong leadership skills and ability to thrive in a hands-on, results-oriented environment
What you'll receive for the great work you provide:
- Full range of medical, dental, and vision plans
- Life Insurance
- Short-term and Long-term Disability
- Matching 401(k) Contributions
- Vacation and Paid Sick Time
- Tuition Reimbursement