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The Citi/AAdvantage Digital Marketing Lead Analyst will be responsible for assisting with the management of American Airlines (AA partner) email marketing channels for the Citi Portfolio. This individual will assist in end-to-end campaign management, strategy, and execution of acquisitions marketing campaigns. This role will drive cards acquisitions in email channels such as AA solo emails, pre-screen emails, customer trigger based emails, and cross marketing via AA Marketing and servicing trigger emails
The Citi/AAdvantage Digital Marketing Lead Analyst will be responsible for delivering against ambitious business objectives and provide product marketing and customer experience leadership in a fast-paced environment. This individual will maintain strong relationships with AA through day-to-day discussions in developing and helping negotiate acquisition strategies, such as targeting and channel engagement to achieve segment growth.
Keys to success will be developing and leveraging strong partnerships with internal teams, stakeholders and subject matter experts such as Decision Management, Marketing Investment, Product, Risk, Finance, Legal and Compliance. Through frequent AA Partner interaction, the Citi/AAdvantage Digital Marketing Lead Analyst will influence the success of partner email channel strategies in alignment with Citi’s goals.
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