Experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand.
Hands-on experience in brand communications from strategy to execution
Knowledge of social/digital platforms in China
Bilingual in Chinese and English
Experience in international account management and/or strategy at a advertising agency or in-house marketing communications for a global brand.
Related knowledge of channel marketing discipline, including visual merchandising, retail marketing/campaigns, POS, and customer-engagement programs.
Extensive experience in brand communications (ATL & BTL), and a deep understanding of integrated campaigns across omnichannel touchpoints, including online and offline experiences.
A deep understanding and curiosity in the consumer journey, and its opportunity to drive connected creative ideas and RTM strategies.
Experience partnering with, and building productive relationships with Creatives.
Strong project management skills with demonstrated ability to multitask and set priorities within tight timelines and high expectations.
Cut through ambiguity. Able to operate effectively even when things are uncertain. Adapts quickly to changing conditions.
Think clearly and strategically. Seeing ahead to future possibilities and translating them into breakthrough strategies that show clear connection between vision and action. Also able to distill big decisions down to their determinative factors.