Capital One Principal Associate- Brand Manager 

United States, Texas, Plano 

50676376

Plano 6 (31066), United States of America, Plano, Texas Principal Associate- Brand Manager

This role requires a mix of channel marketing expertise, knowledge of our product offering, understanding of marketing execution, marketing analytics and the ability to identify and continuously drive optimizations. You will be responsible for leading and coordinating the brand strategy, creative development process, and compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts. This business integrated role creates a powerful opportunity to take your influence, marketing strategy, and brand skills to the next level.

Responsibilities:

• Act as the Brand representative for a designated product, autonomously driving strategic brand marketing goals

• Lead strategic brand development of ongoing and new acquisition campaigns and testing initiatives for the Auto business

• Develop creative briefs and work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables

• Serve as key liaison for and collaborate with cross-functional teams including partners from: Operations, Business Analysts, Product owners, Creative, Legal, etc.

• Collaborate with analysts to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams

• Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience

• Facilitate the creative to execution process, gaining deep understanding of the nuances of our channel-specific executional systems, processes and procedures

• Influence internal decision makers with formal recommendations and informal networking through excellent communication

• Act as a steward for well-managed processes, identifying opportunity gaps where uncovered

This Associate should bring:

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results

• Experience leading and managing creative processes, working with creative teams

• Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

• Multi-channel marketing and direct response experience, including direct mail, e-mail, web and app marketing.

• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach

• A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing

• Highly effective communication skills with outstanding writing, editing, and presentation abilities

Basic Qualifications:

• Bachelor's Degree or military experience

• At least 5 years of experience with direct response marketing, brand marketing, or direct-to-consumer marketing

• At least 3 years of experience in a marketing department for a Fortune 500 company, or at least 3 years of experience within an advertising or marketing agency

Preferred Qualifications:

• 3+ years of experience in financial services marketing

• 2+ years of experience presenting to senior leadership

• Experience with both B2B and B2C marketing

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.