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Samsung Manager Product Marketing Mobile Malaysia, Kuala Lumpur 504687713
Yesterday
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1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Product Planning
- To develop a pipeline plan, coordination and execution of the plan in the assigned product and location
- Manage the overall product line life cycle and overall stock aging status
- Create and enhance the values of products, accessories, content, and services of products
- Ability to execute AP2 forecast and product analysis
- Revenue, pricing, and profitability forecast for new products
Market Research
- Conduct consumer/market research by maintaining an understanding of the market landscape, customer requirements, and mapping of competition activities
- Responsible for analysing market trends and data using internal and external secondary research and hands-on primary research to provide perspective to influence the portfolio of products and launches
- Able to identify product gaps and business opportunities
Business Management
- Manage phase-in and out, monitor performance, and make adjustments to product plans based on results
- Responsible for setting business sales targets and forecasting sales
- Consolidate sales, retail plan, and functional plan for new initiatives
- Liaise with cross functions, including Corporate Marketing, Retail Marketing, Finance, Supply Chain, and be the point of contact to HQ
- Lead product launch brief before new product launches
- Conduct periodic product training for relevant parties
- Lead the development of a yearly business management plan
Administration
- Prepare and circulate information regarding the competition’s new product launches and product benchmark against the competitor’s product range line-up
- Responsible for tracking and reporting the performance of key product launches
- SCM/MCS coordination and operation
Skills and Qualifications
- Candidate must possess a Degree in Marketing or equivalent
- More than 8 years of relevant working experience in product marketing is required for this position
- Good presentation skills, Analytical & Team Player
- Open to candidates from the FMCG industry who have brand marketing experience.
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