Tesla Demand Generation Manager Marketing Residential Energy EMEA m/w/d - German Speaker 

Germany, Bavaria, Munich 

498993318

Work with the Marketing Programs Lead in Europe and other marketing team members to develop targeted strategies and execute activities that enable the Tesla Residential Energy channel sales teams and our partners to hit their sales targets, esp. in Germany, but also across the region

You are responsible for developing and executing Tesla Energy’s email marketing strategy nurturing leads. This includes defining the topic calendar per country, ensuring adequate targeting, timely deployments and analysis of results.

Work with our internal Design, Engineering, Sales and Content teams as well as external vendors to develop consistent and tailored localized messaging for different channels to increase Powerwall awareness and consideration understanding where our products fit in the market in different countries

Plan and execute trade shows, in-store events or webinars to grow Powerwall awareness and the Certified Installer network.

Prepare and run various marketing activities for new product, country or feature launches

Source, negotiate and execute marketing partnerships to increase Powerwall awareness and generate leads

Hands-on work experience developing growth and marketing strategies, driving brand awareness, generating leads and executing results-based marketing programs

Experience working with CRM systems A strong understanding of channels and communication approaches (email, in-app, push, SMS). Strong analytical skills with the ability to turn data into insights and initiatives. Experience in monitoring and improving multi-channel CRM journey.

Proficient in delivering events and exhibitions of varying size and scales, as well as webinars, with a focus on preparation and execution, managing timelines, budgets, logistics, and coordination with internal stakeholders. Analyze event success and provide actionable insights and recommendations for the future.

Master’s degree in a relevant field, or evidence of exceptional ability and experience

Strong sense of ownership, willingness to drive projects and deliver results

Proficiency in building clear, compelling value propositions that can be expressed in a variety of media to all levels of the organization

Exceptional verbal and written communication skills in German and English. French being a plus

Experience working in business-to-business (B2B) roles or the renewable industry is a plus

Ability to travel (~20%), mainly within Europe, but could include global destinations