Marketing Manager, Consumer Marketing, APAC (Focus market: China)
OVERVIEW: This is a marketing role where the incumbent will be expected to contribute to the brand consumer marketing agenda across APAC. You will have opportunities to understand the APAC consumer, similarities and differences and create synergistic plans with wide regional insight but local execution to create consumer demand and lead demand generation for Invisalign through the relevant consumer touchpoints.
RESPONSIBILITIES and SOFT SKILLS EXPECTED
- PRIMARY ONWERSHIP
- Lead the Brand and Influencer Marketing agenda for APAC
- Key agency to engage with: Pg1 & MSL
- Manage market complexity on language, claims, MAP and legal + RA
- MARKET CHAMPIONSHIP
- China, Taiwan, HK
- Understand the local consumer insights and micro trends, festivities and moments to connect
- CENTRES OF EXCELLENCE
- Asset Adaptation and localization
- MAP and legal review
- Claims
- TEAM COLLABORATION
- Work closely with the Brand Manager, Invisalign Adults
- Work closely with the Brand Manager, Influencer First
- Work closely with the Brand Enablers team (Media, IT and CRM)
- SOFT SKILLS NEEDED
- Ability to deal with a matrix leadership and ensuring market stakeholders are managed well – including Professional marketing counterparts
- Ability to deal with VUCA (volatile uncertain complex and ambiguous) settings as many streams will feature this
- Ability to operate at speed and lead independently, yet be able to pivot and evolve as needed by the leadership
- DYNAMISM
- The consumer organization is a young and evolving team
- The individual performing this role will be open to experimenting, learning and coping with changes, refinements and updates to ways of working and scope, as and when needed.
- NATIVE MARKET FAIMILARITY
- China, Taiwan, HK
- LOCATION
QUALIFICATIONS NEEDED
- Bachelor’s degree, Masters preferred, MBA is an added value
- High proficiency in English and Mandarin (Cantonese is a value add) and excellent communication skills
- Ability to travel on short notice -20%
- Good interpersonal, problem solving, organizational and prioritization skills
- Self-motivation, able to work independently
- Exceptional EQ and IQ
- Mentored by and soft reporting into 4 different senior managers/associate directors
