Monday Marketing Lead New Products CRM Israel, Tel Aviv District, Tel Aviv-Yafo 4921242
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This is a strategic and hands-on role for a creative, analytical marketer with strong storytelling, cross-functional collaboration, and leadership skills. You’ll have a direct impact on how our new products are perceived, adopted, and scaled.
Launched in May 2022, our CRM product has seen exceptional growth. With over 32K paying accounts and 22X ARR growth compared to monday.com’s main product, this is one of the fastest-growing CRMs in the world - even though CRM is one of the most competitive SaaS categories. The potential ahead is vast.
This is a strategic and hands-on role for a creative, analytical marketer with strong storytelling, cross-functional collaboration, and leadership skills. You’ll have a direct impact on how our new products are perceived, adopted, and scaled.
Launched in May 2022, our CRM product has seen exceptional growth. With over 32K paying accounts and 22X ARR growth compared to monday.com’s main product, this is one of the fastest-growing CRMs in the world - even though CRM is one of the most competitive SaaS categories. The potential ahead is vast.
- Define and lead the marketing strategy for monday CRM’s new products, including AI and marketing-focused solutions.
- Develop and own clear positioning and messaging frameworks that resonate with our audiences and differentiate our offerings in a crowded market.
- Partner closely with product and performance marketing, product, and sales to align cross-functional efforts around new product launches.
- Create compelling content and narratives across web, campaigns, sales enablement, and customer-facing materials.
- Collaborate with analysts and strategy teams to set and track measurable goals for awareness, adoption, and engagement.
- Use data and performance insights to continuously refine positioning, messaging, and conversions. A data-oriented mindset is critical to success in this role.
- 7+ years of experience in product marketing, brand marketing, or strategic content roles in a B2B SaaS company, with 3+ years as a lead .
- Proven success in developing positioning and messaging for new product launches.
- Ability to translate technical product details into value-driven, customer-friendly narratives.
- Strong analytical skills - comfortable working with data to support messaging decisions and go-to-market performance.
- Excellent cross-functional collaboration and communication skills.
- A strategic thinker with strong execution capabilities - you’re equally comfortable building high-level strategies and rolling up your sleeves to write copy or build a deck.
- Native-level English fluency with exceptional writing and editing abilities.
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