Informatica Web Optimization Personalization Specialist - 

Ireland, Dublin 

489289130

You will report to the Director of Web & Technology

Adobe Analytics, Adobe Target, Adobe Experience Manager, Full Story, 6Sense

• Manage and optimize the testing and personalization roadmap, including A/B tests and hypothesis-driven projects.
• Develop and adjust personalization campaigns using Adobe Target and Adobe Experience Manager, aligned with digital programs, product launches, and promotions.
• Drive program growth by integrating internal and external data sources into Adobe.
• Lead research to prioritize website testing, personalization, and usability enhancements.
• Create and manage testing plans, including design mock-ups and recommendations for copy, images, and layouts.
• Perform QA, engage the team for testing, and track results to provide monthly updates to stakeholders.
• Maintain a repository of test hypotheses, results, and insights, along with a best practices playbook for campaign optimization.
• Report on funnel analysis and assist in regional growth initiatives.

• Experience with statistical concepts related to website testing.
• General knowledge of HTML, JavaScript, and CSS.
• Familiarity with quantitative and qualitative research practices.
• Experience with user insight tools (e.g., Full Story preferred).
• Strong collaboration skills in fast-paced environments.
• Superior attention to detail and keen troubleshooting abilities.
• Proficiency in Microsoft Suite (Word, Excel, Outlook, PowerPoint).

• Strong analytical focus with proven experience in A/B testing and personalization.
• Proficiency in Adobe Target, Adobe Analytics, and Adobe Experience Manager.
• Demonstrated ability to improve customer engagement and ROI through digital strategies.
• BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience
• Supervises Operational Duties of Staff
• Minimum 5+ years of relevant professional experience

• Comprehensive health, vision, and wellness benefits (Paid parental leave, adoption benefits, life insurance, disability insurance and 401k plan or international pension/retirement plans
• Flexible time-off policy and hybrid working practices
• Equity opportunities and an employee stock purchase program (ESPP)
• Comprehensive Mental Health and Employee Assistance Program (EAP) benefit