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Apple App Store Marketing Manager - WW Growth Campaigns Lead United States, West Virginia 477860280
09.09.2025
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The App Store Marketing team is looking for an experienced leader to define the strategic vision, and drive the planning and execution of full-funnel marketing campaigns designed to drive meaningful revenue growth. This role is a leadership position that requires innovation, insights, and a deep understanding of how to deliver impactful, results-driven campaigns at scale. You will be responsible for shaping the global campaign roadmap to support our overarching performance marketing objectives, including seasonal campaigns, as well launch and in-app event campaigns to promote some of the world’s largest apps and games . You will directly lead execution for select campaigns—from brief development through launch—while also providing oversight and guidance to other campaign owners, including your direct reports and regional marketing teams.
As a team leader you will bring structure to campaign execution, setting timelines, roles and responsibilities, and processes that keep individuals on track and unblocked. With your fresh perspective, you will have the opportunity to create new processes and engagement models with internal partners to enable tight, efficient collaboration. You will establish a strong team culture centered on teamwork, innovation, and results as you support the career development of a high-performing team of marketers. This role sits at the intersection of strategy and execution, playing a critical role in the App Store’s continued success.
- 10+ years of experience in integrated consumer marketing, growth marketing, and/or campaign management roles
- Games industry experience and/or two-sided platform experience
- Demonstrated success in driving measurable impact through performance marketing
- Proven ability to build comprehensive marketing plans and briefs encompassing market context, competition, target audience, and performance metrics
- Experience collaborating closely with international and/or regional marketing teams in other markets to deliver global campaigns
- Analytical skills and a data-driven mindset; experience using data to optimize strategy, performance, and business impact
- Exceptional interpersonal skills; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
- Proven success managing performant teams, supporting and growing team members’ career development
- Strong project management skills, including experience overseeing large budgets and multi-stakeholder execution of highly complex campaigns and initiatives
- Excellent written and verbal communication skills, along with storytelling skills, including the ability to create and deliver compelling presentations to executive audiences
- Ability to work with teams across time zones, most notably Asia markets
- Demonstrated ability to build strong relationships across an organization.
- Previous experience working within a large technology company
- Experience with campaigns in Asian markets preferred
- Agency-side experience is a plus
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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