What skills and qualifications do I need?
For this role, it is essential that you have:
- More than 5 years of experience in a Product Marketing role.
- Experience developing impactful B2B product narratives, including value proposition development, storytelling, product and portfolio positioning, and solution packaging
- Exceptional written and verbal communication skills, as well as the ability to create and deliver high quality, compelling presentations and external guides, webinars and scaled training materials
- Strong qualitative & quantitative analytical skills to understand the market and identify/prioritise opportunities accordingly.
It would be great if you also have:
- Experience developing impactful B2B product narratives, including value proposition development, storytelling, product and portfolio positioning, and solution packaging
- Exceptional written and verbal communication skills, as well as the ability to create and deliver high quality, compelling presentations
- Strong qualitative & quantitative analytical skills to understand the market and identify/prioritize opportunities accordingly.
- Ability to prioritize competing demands across multiple stakeholders and tracks
- Ability to think strategically and translate the strategy into plans and tactical actions quickly while leading others to do the same
- Proven ability to build trust and mutual respect, working closely with other stakeholders across multiple departments
- Proactive with a drive to solve problems with innovative solutions, geared towards action in an ambiguous, fast-paced environment
As a Sr Solutions PMM, Advertisers, you will:
Drive business value and revenue growth for Taboola’s Advertising product portfolio by:
- Harnessing a deep knowledge of our market, customers, and competitive landscape
- Creating and communicating a differentiated market position that resonates with target customer segments, personas, and use cases, and creating customised toolkits/narratives for our sales teams to use
- Own end to end product and solutions marketing globally for our Direct to Consumer segment, including building comprehensive sales toolkits, product playbooks and external facing guides and materials
- Act as the voice of the customer for your respective segment within the overall product marketing org
- Build and maintain great relationships with relevant stakeholders across Taboola’s advertiser business functions
- Partner with the Product team to ensure our products are accessible and drive results for the Growth Direct to Consumer customer
- Develop a deep understanding of Taboola’s complex global sales organisation and diverse customer base; undertake analytical tasks and deliver specialised strategies and deliverables
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Why Taboola?
- If you ask our employees what they love about Taboola they will tell you that here they are able to discover their best professional self, explore where they can grow to, and learn from and together with smart and talented people.
- We work with some of the biggest names in the business. Our clients include Business Insider, NBC, Wells Fargo, Adidas, and more.