Purpose & Overall Relevance for the Organization:
DRIVE category range plans in country/cluster within guidelines set by Global.
Key Responsibilities:
- Support to build 3-5 year category plan based on overall adidas SBP (strategic business plan) process (in collaboration with Global)
- Drive GTM with focusing on Product – Story - Availability
- Responsible for category forecast within IBP across all channels
- Deliver financial expectations in NS and Sell out across all channels
- Set Japan pricing corridor for category range
- Define & implement Japan channels allocation for global allocated products
- Build powerful, compelling, commercial, viable range/concept selection for Japan to support the overall brand strategy, purpose & direction
- Lead all creation needs, validate SMU (product special make-up) requests for Japan and leverage Creation Center Tokyo to fulfill Japan needs to support the SBP
- Support Seasonal Category activation and Franchise calendar, including being consultant for Account SWB calendar
- Support to create category CI (commercial input) and the communication with Global BU to get Japan needs prioritized
- Take responsibility for Sell-through of category across Japan, be able to provide insights and to drive actions behind the performance tracking dashboards and share update with Global BU
- Proactively support category mitigation plan when OTB having the gap
- Support hosting global BU visit
KPI’s:
- Market share
- Market P&L forcategory(NS, Std Margin, Contribution)
- Sell Out all channels
- 3-5 year category plan : achievement of key initiatives
- Brand & key categories NPS
- Execution excellence in brand concepts/stories
Key Relationships:
- GTM Planning and Insights
- Brand Activation
- Demand Planning/Finance
- Marketing Operations (MOPS)
- Sales Channel leads
- Creation Center Tokyo
- Global BUs
Knowledge, Skills and Abilities:
- At least 1-3 years of marketing management;
- Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience;
- Must have the ability to influence others within an organization.
- Result-oriented;
- Strong numerical / Analytical skills;
- Willing and able to travel on a regular basis
Industry:
- Preferably in retail/apparel/ FMCG/White goods
Exposure:
Requisite Education and Experience / Minimum Qualifications:
- Degree in Business/Marketing Management preferred.
IT
- Outlook: Intermediate
- Word: Intermediate
- Excel: Advanced
- PowerPoint: Intermediate
Language Skills
- English: Good
- Local Language: Fluent