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IBM Product Marketer NCA Hybrid Cloud Mesh India, Karnataka, Bengaluru 460188456
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As part of the IBM team in Bangalore, you will jumpstart a global career by joining an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.
Your responsibilities include, but are not limited to:
• Market Expertise: Build expertise on the target market and audience for your products and develop strategies to drive new client acquisition.
• Strategic Planning: Create and execute plans that align with business goals, driving acquisition by leveraging the Marketing Business Plan and targeting new clients effectively
• Partner Collaboration: Communication and develop joint marketing by tapping into partner networks to gain exposure to a wider audience to acquire new clients. Build strong alignment with digital sales and create content based on sales plays with a focus on progressing existing clients and prospecting new ones
• Client-Facing Deliverables: Develop and deliver innovative product use cases that differentiate us from competitors. These deliverables include compelling messaging through web content, client presentations, analyst proof points, product demos, event kits to attract for new client acquisition
This is a Hybrid role, attendance to the office will be required only 3 times per week.
• Experience effectively communicating ideas in writing to different audiences in both long-form and short-form
• Ability to articulate a point of view concisely and effectively using differentiated messaging and full funnel product content and artifacts
• Technology background with interest in, but not limited to, the following software products: automation or software networking
• Experience collaborating with teams of different backgrounds and expertise to achieve a common goal
Preferred Technical and Professional Expertise
• Deep understanding of go-to-market strategies
• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics
• Experience with SaaS or PLG offerings
• Knowledge of Software networking products and/or servicesMCCJBID
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