MSD Specialist Omnichannel Products NBX 

India, Maharashtra 

458946434

Job Description

Specialist, Omnichannel Products (NBX)

Within ourustomerxperience &arketing

You will leverage a variety of data sources including but not limited to, customer, content, channel, and web data to develop analyses to drive actionable insights and help make sound business decisions. You will work with Managers, Senior Managers, and other analytics leaders to design and develop advanced analytics projects and solutions, improve analytics operational efficiency, explore new data sources and new ways of developing advanced analytics solutions and be involved in ad-hoc digital analytics projects for the CEME team in India and worldwide.

Primary Responsibilities

Responsible to identifying areas of standardization as the Omnichannel Strategy and Products team onboard new capabilities that support data driven marketing discipline. Proficiency in omnichannel marketing by demonstrating expertise in executing and measuring omnichannel marketing campaigns for pharmaceutical products.

• Solid understanding of the pharmaceutical industry including knowledge of regulations, compliance, and ethical considerations specific to pharma marketing.
• Can develop cohesive marketing plans that leverage multiple channels to deliver a seamless customer experience that is measurable and optimizable in-flight.

Understand the importance of results-driven performance marketing:

• Experience with creating, executing, and enhancing marketing campaigns across digital platforms. A strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing optimizations.
• Ability to analyze data and insights to understand customer behavior, measure campaign performance, and identify areas for optimization, focusing on measurable outcomes, and maximizing ROI.

Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams

• Comfortable facilitating workshops and training sessions to educate internal teams on omnichannel marketing strategies, guidelines, and best practices.
• Collaborate with cross-functional teams (marketing, analytics, IT, etc.) to align omnichannel initiatives with clear, concise communication, while actively listening to stakeholders to understand their needs and concerns.
• Upskill the use of measurement framework known as Objective, Goal, Strategy, Measurement and Action (OGSTMA) across Global Franchise Marketing teams and HHICO

Ability to adapt to a changing landscape and come up with creative solutions for enhancing the omnichannel executions and customer experience.

• Ability to develop engaging scaling strategies and trainings that stands out and increase adoption of omnichannel standards.
• Meticulous attention to detail in planning, executing, and monitoring.

Qualifications

• Strong problem solving, business analysis and quantitative skills.
• Familiar with both structured and unstructured data
• Good understanding of statistical and data science principles to enable adequate understanding of algorithm models, the appropriate application of different models, and effective communication to business audiences.
• Technical soundness with the ability to connect the dots and articulate and effective data story to leadership teams and key stakeholders.
• Understand basics of CRM database concept, web tagging, data warehousing, cloud environment (AWS), data architecture and ETL
• Hands on coding experience in Python/ R, and SQL are required.
• Detail oriented and commitment to producing high-quality work and maximizing resources, while meeting deadlines
• Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment.
• Always curious and asking questions that would improve customer experience and engagement.
• Ability to present work logically and clearly.
• Ability to take initiative and work on multiple tasks simultaneously.
• Digital media, customer/ omnichannel analytics, journey orchestration experience is a plus
• Ability to work in a Global role as a part of ONE Team with multi-market solutions rollout and scaling exp.

Current Contingent Workers apply

Not Applicable

*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.