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Key job responsibilities
• Develop scalable insights and narratives that can be automated across multiple regions while maintaining relevance and quality
• Build domain expertise in either vertical industries or advertising products at a global level
• Use SQL and Python to create and enhance insights, analyzing multiple datasets to identify scaling opportunities
• Develop and maintain JSON-based conditional logic to ensure content relevance across different customer segments
• Collaborate with engineering teams to implement scalable solutions
• Partner with local analytics & insights teams to identify successful insights that could benefit from global scaling
• Engage with customers to validate scaling approaches and gather feedback on effectiveness
• Work cross-functionally with Sales, Product, Engineering, Analytics, and Marketing teams to ensure scaled insights meet our customer's needs
• Lead initiatives addressing emerging topics that span multiple regions (e.g., streaming TV advertising, cross-media measurement)
• Identify opportunities to leverage AI and automation in content creation
• Maintain documentation and best practices for insights scaling
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