Palo Alto Sr Field Marketing Manager 

Germany, Bavaria, Munich 

451957571

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• Develop and execute integrated regional marketing plans based on the German marketing strategy, fully aligned with business objectives and Go-to-Market (GTM) priorities and strategy.

• Drive omnichannel campaigns that create connected customer journeys, combining digital, social, and in-person experiences to generate net-new sales opportunities, accelerate pipeline, and deepen customer relationships - especially across key accounts and buying centers.

• Plan and execute online and offline events, webinars, and thought leadership activities to engage strategic audiences, elevate brand visibility, and support business-critical deals.

• Own end-to-end campaign execution - from ideation through activation and follow-up - leveraging targeted digital outreach, content syndication, and analytics to drive measurable impact.

• Deliver data-driven insights to support strategic account engagement, audience segmentation, and tailored messaging - improving relevance, personalization, and customer satisfaction.

• Monitor and measure campaign performance and ROI, using engagement and pipeline data to refine tactics and inform future planning with a focus on high-value activities.

• Prepare and manage the regional marketing budget, ensuring smart investment allocation across programs and channels to maximize business outcomes.

• Manage multiple projects with precision, prioritizing effectively to meet deadlines and budget requirements across diverse workstreams.

• Be a true partner to sales - collaborate closely with stakeholders, agencies, and vendors to align efforts, amplify reach, and create a unified go-to-market execution across regions.

Your Experience

• 10+ years of relevant experience in field or regional marketing, with a strong track record of demand generation and pipeline contribution.

• Demonstrated expertise in digital marketing and the orchestration of connected, omnichannel customer experiences across key accounts and segments.

• Strong understanding of how to activate GTM strategies and translate business objectives into high-impact, targeted marketing programs.

• Experience providing consultative input to senior sales leaders and driving alignment between sales and marketing initiatives.

• Confident communicator and presenter with the ability to clearly convey complex ideas across marketing, sales, and executive stakeholders.

• Deep knowledge of pipeline, revenue, and ROI metrics - and how to use data to optimize targeting, personalization, and campaign impact.

• Proven ability to influence and build trusted relationships across matrixed teams and regional stakeholders.

• Excellent project management skills, including experience managing external agencies and cross-functional execution.

• Passionate learner with a growth mindset - adaptable, solution-oriented, and continuously striving for improvement.

• A true “make it happen” attitude, with a high sense of ownership, urgency, and accountability for delivering measurable results.

All your information will be kept confidential according to EEO guidelines.