HP Analyst Marketing Advanced Analytics Americas 

Mexico, Jalisco, Tlaquepaque 

451012035

Analyst, Marketing Advanced Analytics, Americas

Role Responsibilities:

· Stakeholder Collaboration: Build and maintain relationships with key internal stakeholders, ensuring a thorough understanding of their needs to provide tailored analytical solutions.

· Insight Development: Analyze data and model output to select key insights and conclusions, developing comprehensive recommendations for optimizing business and financial performance.

· Support Model Application: Work closely with the Data Science team to validate and interpret the outputs of 4P models, ensuring they align with business objectives and provide actionable insights.

· Data Integration: Identify and integrate new data sources that can enhance the models' predictive capabilities and improve overall analytical accuracy.

· Evaluation of Investments: Consult with business leaders on marketing and advertising strategies, evaluating campaigns for return on investment (ROI) and brand impact.

· Deliverable Creation: Prepare and deliver high-quality reports, dashboards, and presentations to communicate insights and recommendations effectively.

· Continuous Improvement: Partner with the 4P Analytics team to identify opportunities to refine and improve existing processes, ensuring the highest quality outputs.

Role Requirements:

· Change Agent: Proven ability to influence stakeholders’ behaviors and decision-making through clear, actionable analytics and storytelling. Understands that the power of analytics lies in enabling meaningful, data-driven change. Experience in influencing decisions and driving projects in a complex, matrixed organization is a plus

· Analytical Thinking: Excellent problem-solving skills with a proven ability to handle complex data sets and derive actionable recommendations.

· Communication Skills: Exceptional verbal and written communication skills, including the ability to present insights clearly and effectively to both technical and non-technical audiences.

· Media Mix Knowledge: Familiarity with Marketing Mix Modelling (MMM) and post-campaign evaluation is a plus.

· Collaboration Skills: Demonstrated ability to work in cross-functional teams and build relationships with diverse stakeholders.

· Project Management: Strong organizational skills with experience managing projects and deadlines in a dynamic environment.

· Technical Skills: Proficiency in analytical tools such as Excel, Power BI, Tableau, or similar platforms. Intermediate knowledge of SQL and familiarity with statistical software or programming languages (e.g., Python, R) is a plus.

· Experience: At least 3-5 years of experience in advanced analytics, consulting, marketing analytics, or similar fields.

· Education: bachelor’s or master’s degree in a relevant field such as Business Analytics, Data Science, Marketing, Economics, or Statistics.

Full time

No shift premium (Mexico)

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