IBM Campaign Analyst 

India, Karnataka, Bengaluru 

450771442

• Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
• Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
• Implement tracking parameters for campaign performance measurement and analysis.
• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay updated on platform updates and best practices for campaign setup.
• Provide support and training to marketing teams on campaign setup tools and processes.

Required Technical and Professional Expertise

• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
• Strong understanding of marketing campaign setup processes and best practices.
• Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
• Experience with CRM systems and their integration with marketing platforms.
• Detail-oriented with excellent organizational and time management skills.
• Familiarity with tracking and analytics tools to measure campaign performance.
• Effective communication and collaboration skills with marketing teams.
• Problem-solving skills for identifying and resolving setup issues.
• Understanding of segmentation and targeting strategies in campaign setup.

Preferred Technical and Professional Expertise

• Certification in relevant marketing automation platforms.
• Knowledge of HTML/CSS for basic troubleshooting and customization.
• Experience with A/B testing methodologies in campaign setup.
• Familiarity with API integrations for data exchange between marketing tools.
• Exposure to advanced campaign setup features, such as personalization and dynamic content.
• Understanding of compliance and regulatory considerations in marketing.
• Continuous learning and staying updated on industry trends in marketing technology.
• Experience with project management tools for coordination and tracking.