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At its core, the Strategist role is grounded in achieving creative excellence for all the promotional assets that represent the Live catalog. This position uses both the left and right brain equally and requires a personality and skill set that can easily go from art to science and back again. This role will marry live entertainment and visual storytelling with data and innovation to develop creative for touch points across the entire Netflix product experience. Shepherding the on-product creative campaigns from greenlight to launch (and beyond) is ultimately the Strategist’s responsibility, one that is incredibly meaningful to engagement and ongoing learnings.
Responsibilities
The Strategist is an arbiter of creative excellence and a central hub of knowledge for each Live event campaign, from creative development to product deployment across multiple platforms. You will leverage campaign elements from cross-functional teams as well as those created internally and by external/agency partners. You will build and strengthen relationships while helping to shape the creative look and feel of each event.
Some examples of day-to-day responsibilities include:
Writing clear, effective creative briefs grounded in data, insights and a strong perspective
Collaborating with agencies, graphic designers, motion designers, editors and writers to elevate the creative and enhance content discovery and choosing
Driving milestones of the creative process effectively to ensure timely and accurate development, socialization, and delivery of assets
Leading onboarding meetings with content creators, partners and talent to introduce the Netflix product and our unique approach
Presenting the team’s work to a variety of stakeholders, in large and small forums
Forming hypotheses, reviewing creative performance metrics, identifying trends, staying connected to the Live landscape and helping shape best practices for better creative
Understanding business objectives and the holistic impact of creative on Netflix, ensuring that content is presented with excellence across all Netflix products
Requirements
Solid experience working in a creative digital environment
Live content experience and a passion for sports, entertainment, and streaming
Marketing, merchandising, production or creative experience in the streaming industry
Previous experience in a flexible, fast-paced asset management or project management role handling a high volume of projects
Deep understanding of the creative process and the ability to translate feedback to develop into finalized assets
Great interpersonal skills with the ability to build strong relationships and connect the dots in a fast-paced environment
The courage to challenge conventional thinking and the maturity to give and accept feedback with clarity and kindness
Experience working across diverse teams, backgrounds and perspectives
Excel as an individual contributor with global purview
The ability to work nights, weekends, holidays, or whenever live content happens
Understand, advocate, and embody the company’s values and team goals
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000.See more detail about our Benefits
Job is open for no less than 7 days and will be removed when the position is filled.
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