Capital One Senior Associate Brand Media Strategy Analytics 

United States, New York, New York 

449708372

NYC 299 Park Avenue (22957), United States of America, New York, New York Senior Associate, Brand Media (Strategy and Analytics)

What you’ll do

• Collaborate with Brand Media strategists, Brand Strategy & Insights, Advertising, Sponsorships, Social, Performance Marketing, Marketing & Analysis, and external agency teams to support the development of integrated marketing campaigns

• Incorporate relevant use ofmedia research, measurement and analytics tools,techniques and technologies, including test market design

  • Evaluate research, develop points of view and inform paid media strategies and tactics that support brand/full-funnel objectives

  • Leverage past experience with media measurement, including incrementality, attribution and marketing mix models

  • Manage holistic learning agenda, quarterly media reviews and post campaign analysis reports

• Monitor, analyze and report on thecompetitive mediaexpenditure environment using large datasets and analytics tools (e.g. Excel, Tableau)

• Support otherenterprise responsibilitiesincluding brand governance, innovation, and budget management

  • Stay current with emerging technology and data-privacy trends in the media landscape to identify opportunity areas and future-proof Capital One’s mass media strategy

• Influence partners within Brand and across the enterprise on media strategy via succinct, data driven presentations

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

Basic Qualifications:

• Bachelor’s Degree or Military Experience

• At least 3 years of professional experience in marketing and/or media

• At least 1 year of experience planning, executing, managing, or supporting integrated national marketing/media programs

• At least 1 year of experience in managing large datasets for visualization, analysis and insight generation

Preferred Qualifications:

• Marketing analytics experience at a top tier media agency, research vendor, consultancy, AdTech, media company or publisher

• 2+ years of experience using intermediatedatamanagement (e.g. structuring/blending with Excel pivot tables, SQL, etc.), and data visualization techniques (e.g. building Tableau workbooks/dashboards)

• 1+ year of experience with advancedmeasurementtools to determine the incremental effectiveness of marketing/media; e.g. incrementality/brand lift studies, multi-touch attribution, econometric modeling & machine learning

• 1+ years of experience guiding measurement projects and interpreting results to understand performance and optimize strategy, including (brand + business) incrementality studies, attribution, econometric modeling, etc.

• 1+ year of experience collaborating onmediabriefs with strategy and agency partners for large-scale campaigns

• Deep understanding of media principles, planning and buying functions, and media software and research tools (MRI, Nielsen, ComScore, Kantar, etc.)

• Awareness/knowledge of the latest technology trends in the media ecosystem, including MarTech, AdTech, and Programmatic

New York City (Hybrid On-Site): $99,500 - $113,600 for Sr. Associate, BrandThis role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.