1. Content Strategy and Ideation
- Define and execute a content strategy that aligns with the vision of Samsung TV PLUS, audience preferences and business growth objectives.
- Work closely with theprogramming, acquisition,licensing, and businessdevelopment teamto bring on board high-quality content.
- Identify and bring to market trending types of content, genres, and storytelling formats that resonate with viewers and readers
- Identify gaps in the content library and curate a compelling mix of content
- Balance commercialviability, audience demand, and creative vision in content selection
- Partner with the BD and Programming Teams and manage priorities across a multitude of deals with studios, networks, IP rights holders, and independent production houses
- Ensure all licensing agreements, contracts, and rights managementcomply with legal and business standards
2. Audience Engagement, Performance Analytics & Budget Management
- Use data analytics, viewer behavior insights, and performance metricsto optimize content decisions.
- Partnering with Product and Programming to ensure optimal content recommendations and personalizationto improve user engagement
- Manage the content budget to ensure responsible spending allocations to ensure the meeting of business objectives
- Monitor industry trends, competitor platforms, and audience shifts to adapt content strategies proactively
3. Development, Innovation & Emerging Content Formats
- Develop, shepherd, and bring to market new content and content experiences working in close collaboration with internal stakeholders
- Work with various 3rd parties to facilitate new programming opportunities within Samsung TV PLUS
- Explore innovativestorytelling models, alternative and new experiences, and business models to expand overall business growth
- Identify new trends and opportunities to innovate across Samsung TV PLUS
Skills and Qualifications
Skills and Qualifications
- BA/BS required, MBA preferred but not required
- 15 years of relevant experience in the production, production management, and/or development space
- Experience working at the intersection of content and tech; deep knowledge of the OTT / FAST / Connected TV landscape
- Excellent analytical and communication skills with the ability to clearly and simply convey complex concepts
- Ability to identify and cultivate relationships with key stakeholdersinternally/externally;Ability to strongly influence others and move organizations behind their goals
- Ability to bring structure to large-scale, ambiguous problems
- Ability to set priorities and creatively problem solve for several time-sensitive matters; Ability to adjustpriorities/tactics/solutionsbased on a constantly evolving environment
- Self-motivated with the ability to work with minimal oversight in a fast-paced environment