Here is how, through this exciting role, YOU will contribute to BMC's and your own success:
- Analyze marketing and sales data to uncover insights that drive business growth and strategic decision-making.
- Utilize advanced tools and methodologies to identify and prioritize high-potential accounts.
- Develop and execute targeted engagement strategies to improve conversion rates and overall campaign performance.
- Track and evaluate campaign metrics using marketing analytics platforms, optimizing programs to achieve measurable results.
- Collaborate closely with the sales team to ensure seamless alignment on messaging, lead follow-up, and pipeline progression.
- Refine marketing and sales strategies to enhance engagement and conversion opportunities.
- Foster customer advocacy by creating a remarkable experience throughout the buyer’s journey.
- Advocate for the customer’s voice in content creation, ensuring messaging resonates with their needs and preferences.
- Champion the customer’s voice in content creation and marketing campaigns.
To ensure you are set up for success, you will bring the following skillset and experience:
- You hold a Bachelor's degree in Marketing, Business, or a related field (MBA preferred) and 4+ years’ experience in marketing data analytics, preferably within an enterprise software company.
- You have advanced proficiency in Excel and other data analysis tools.
- You have strong data analytics skills to interpret complex datasets and translate findings into actionable strategies.
- Strategic and opportunity-focused, with a knack for identifying growth areas.
- Self-starter who can develop and execute a clear plan of attack to achieve goals.
- You are a collaborative team player with a deep appreciation for the symbiotic relationship between marketing and sales.