Samsung Senior Manager Marketing Communications 

Canada, Ontario, Mississauga 

44247663

Our Perks:
• Fantastic employee discount on all Samsung products
• Competitive Salary and Performance based incentive plan for all levels
• Employer paid Medical and Dental coverage from day one
• Group RRSP plan that helps you save for the future
• Free on-site gym to get your sweat on
• Subsidized Cafeteria; including free Starbucks coffee/latte machine
• 4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely
• Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
• Employee Referral program- we want great talent like you!
• Virtual Pet Care-to ensure the well-being and health of your beloved furry companions!
• Additional Well Being Days for better work life-balance!As a Senior Manager, Brand Marketing and part of the MX Marketing Team, you will drive the marketing strategy across the CEJ including customer targeting, media and communications strategy for mobile eXperience (MX) business unit. You will develop and lead the planning processes for your category(ies), including product positioning and Integrated Marketing plans. As part of the MX Marketing team, you will own all of the Connections Planning / Integrated Marketing Process stage gates and be responsible for, but not limited to,the key decisions about creative direction, marketing partnerships, media rotation, paid and owned CDM.You will be the main marketing business partner for assigned category(ies) group within the MX Marketing group in order to drive revenue, profit and share growth of the business. You will also be the main point of contact with the Product and Channel Marketing Teams, providing input and alignment on marketing direction / GTM planning and Brand Governance.You will be a thought leader and provide end-to-end oversight for all assigned product category(ies) marketing activities to ensure alignment to overall strategy and flawless execution. In this role, you will need to define and manage integrated marketing plans and be proficient in precision / performance marketing with the ability to course correct activity based on KPIs and sales performance.

Develop marketing strategies including media and performance marketing tactics – ATL (Digital, Social, TVC, Influencer, PR) and creative for both displays, POP and in-store collateral (BTL).

Lead the development of the GTM Launch Playbook and all marketing launch preparation with retail and carrier partners to include joint launch initiatives, assortment merchandising, and in-store communication of key product and consumer messaging.

Bring innovative and equity-building mindset to all tasks – from identification of new test and learn concepts to new ways to engaging with the shopper along the path to purchase.

Be a people leader to foster growth across direct reports within their own individual portfolios

• May lead a small team of professionals with limited control over budget spending or HR management such as recruiting or dismissal and supervises mentoring and coaching for team members

• Typically implements short-term action plans rather than developing policy, process or strategy

• Enhances or Improves methods or procedures and provides coaching to team members to ensure successful outcome

Skills and Qualifications

• A Bachelor’s degree or equivalent in training and experience preferred

• Strong understanding of marketing brands sold through retail an online channels
• Must have Microsoft Office Suite of PC software applications experience with Excel, Word, and PowerPoint preparation skills.
• Capable of creating and maintaining a complex Marketing Strategy, Plans and Programs.

• Minimum 10 years of experience in marketing management within a consumer context in Canada preferred
• Experience managing a marketing team consisting of several direct reports
• Working in a matrix environment within a function supporting a key sales division