Cyberark Senior Copy Writer 

India, Telangana, Hyderabad 

442304272

Senior Copywriter

HyderabadIndia

Responsibilities:

• Conduct research to identify personas’ needs, challenges and pain points to develop compelling content.
• Develop engaging campaign-related assets across the customer journey (e.g., blogs, eBooks, whitepapers, infographics, guides, landing pages, video scripts and more).
• Apply SEO best practices for content optimization.
• Edit and proofread content written by other cross-functional team members.
• Manage content cycle from ideation to final publication, following a streamlined workflow and process.
• Coordinate and manage content projects and deadlines with stakeholders.
• Monitor and analyze content performance and metrics such as traffic, engagement and conversion to help inform content marketing decisions.
• Assist the content team to ensure the editorial calendar is current.

Requirements:

• Minimum of 7 years of experience as a copywriter in a corporate, freelance or agency setting, with an emphasis on B2B and enterprise SaaS software.
• Exceptional writing, editing and storytelling skills.
• Deadline-oriented and highly organized to manage multiple writing assignments.
• Detail-oriented to ensure consistency with brand guidelines and accuracy of content.
• Strong collaborator to work with cross-functional teams.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.
• Familiarity with Adobe Analytics or other tools to measure content performance.
• Previous experience in a SaaS, hypergrowth tech or cybersecurity company is a plus.
• BS/BA or equivalent in Marketing, Communications or Journalism.
• Must submit portfolio of writing samples.

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