MSD Product Executive Manager 

Thailand, Bangkok 

438742168

Job Description

This role will emphasize the strategic development and execution of brand plans and marketing execution.

Key Responsibilities:

• Strategic Brand Development:

  • Develop and implement comprehensive brand plans for the Vaccine and Pharma portfolio, focusing on the 4Ps (Product, Price, Place, Promotion).

  • Strategically on products, and DM to maximize market impact and achieve revenue targets.

• Launch Planning:

  • Lead the launch plans for NPD and ensuring all marketing and operational activities are aligned for successful rollouts.

  • Collaborate with cross-functional teams to ensure product availability and compliance during launches.

• Internal Training & Support:

  • Develop and conduct internal training programs to equip sales teams with product knowledge and effective selling strategies.

  • Support and organize local seminars to enhance awareness and engagement among veterinary professionals.

• Trade Promotions:

  • Oversee the execution of trade promotions, ensuring alignment with brand objectives and market demands.

  • Design and coordinate promotional campaigns that effectively communicate product benefits to veterinarians and key stakeholders.

• Veterinary Communication and Engagement:

  • Develop a comprehensive veterinary communication plan that includes vet detailing materials and digital engagement strategies (utilizing platforms like WAF and Line OA).

  • Create and implement vet events, including managing logistics and outreach for an average of 15 booth activities at veterinary conferences and exhibitions (e.g., VRVC, CUVC, KUVA, KVAC, CMUVC).

• Performance Monitoring:

  • Establish KPIs to track the performance of brand strategies and promotional efforts, adjusting tactics as necessary based on market feedback and sales data.

  • Report regularly on brand performance and market trends to senior management and adjust strategies accordingly.

Qualifications:

• Bachelor’s degree in veterinary science (DVM preferred) or a related field.

• Minimum of 5 years of experience in the companion animal industry.

• At least 3 years of experience in product management or marketing strategy execution within pharmaceutical or biological sectors.

• Proven experience developing and executing brand plans and successful product launches.

Skills:

• Strong strategic thinking and analytical capabilities.

• Excellent project management skills, with the ability to operate effectively in a fast-paced environment.

• Exceptional communication skills, both written and verbal, to effectively engage with veterinary professionals and internal teams.

• Proficiency in digital marketing tools and platforms used for veterinary engagement.

What We Offer:

• Competitive salary with performance-based bonuses.

• Comprehensive benefits package, including health, dental, and retirement plans.

• Opportunities for professional development and career advancement.

• A dynamic and innovative work environment dedicated to improving pet health and well-being.

Current Contingent Workers apply

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