Wells Fargo Lead Marketing Consultant - High-net-worth segment 

United States, Missouri, Saint Louis 

425915078

In this role, you will:

• Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing strategies and programs to drive revenue and create business outcomes for high-net-worth clientele (such as investments, custom lending, trust and philanthropy)
• Act as key participant in complex marketing analysis, customer retention, customer profile, sales and profitability for marketing
• Participate and lead complex cross-functional groups to create, edit, and manage digital content for more advanced marketing campaigns, programs or initiatives that enable seamless customer engagement across all channels
• Serve as a subject matter expert marketing best practices, process, and policy within WIM.
• Measure program effectiveness though analyzing data and monitoring performance
• Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing
• Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 3+years experience marketing for private bank and High-net-worth clientele
• Experience marketing niche investment offerings such as custom lending products, trust offerings, and investment advice for philanthropic gifts
• Experience in Wealth and Investment industry, including knowledge of financial advisors, solutions and products for a diverse client base
• A consumer-centric mindset and a desire to drive best-in-class experiences for internal and external customers
• Experience developing partnerships and collaborating with other business and functional areas
• Experience with marketing tracking tools and technologies
• Experience establishing key metrics/benchmarks to measure the effectiveness of engagement strategy and issue management
• Excellent verbal, written, and interpersonal communication skills
• FINRA registration including Series 24 (or FINRA recognized equivalents)
• FINRA registration including Series 7 (or FINRA recognized equivalents)

Job Expectations:

• Ability to travel up to 10% of the time
• This position is not eligible for Visa sponsorship
• This position is subject to FINRA Background Screening Requirements, including successful completion and clearing of a background check. Internal transfers are subject to comply with 17 CFR 240.17f-2 of the Securities Exchange Act of 1934 and FINRA Bylaws, Article III, Section 3, which states that Associated Persons should not be subject to statutory disqualification. Successful candidates must also meet ongoing regulatory requirements including additional screening and are required to report certain incidents.

Posting Locations:

• 2801 Market Street, F & L Building, Saint Louis, MO 63103
• 550 South Tryon Street, Charlotte, NC 28202

25 Aug 2024

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.