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Apple Sr Data Scientist Apple Services Digital Marketing United States, California 425644671
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In this role, you will build and maintain data driven optimization models, experiments, forecasting algorithms and machine learning models and large language models to better campaign performance, identify trends and optimize products. You will be responsible for assessing business needs to translate model outputs into tangible and actionable findings and reports for both marketing and product.ADDITIONAL RESPONSIBILITIES- Produce performance benchmarks across various digital marketing channels by evaluating both internal and competitor performance- Create, maintain and automate content taxonomies and use for attribution analyses- Create and maintain data analytics dashboards- Communicate and present findings to key stakeholders
- 5-7 years of experience manipulating data sets and using statistical models to extract insights and visualize them for stakeholders
- Attains clear understanding of statistics
- Ability to code in SQL and Python or R to work with large data sets
- Knowledge around machine learning techniques (clustering, decision trees, artificial neural networks, regression, classification, etc)
- Experience building custom data models and algorithms to apply to data sets
- Understands digital marketing data - Social, SEO, Paid, etc
- Experience creating data visualizations with various programming languages and BI tools (Tableau, Python)
- Ability to both solve problems with an analytical mind set and explain findings and methodologies to technical and creative teams
- Experience with engineering pipelines
- Proficiency in code collaboration/version control systems (git/github/gitlab)
- Proficiency in Mandarin
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
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