JPMorgan Digital Product Strategy Lead 

United States, New York, New York 

4176351

The ideal candidate is a highly effective and innovative marketer with experience in driving growth and expansion in paid media. This role will be particularly focused on running multi-channel (display, online video, programmatic, digital out-of-home, paid social, etc.) media campaigns nationally, as well as a test and learn strategy and tactics.

Responsibilities include:

• Serve as a marketing liaison across a broader team of campaign execution partners, agency partners and our in-house media planning/activation resources.
• Lead the day-to-day multi-channel (display, online video, programmatic, digital out-of-home, paid social, etc.) and digital paid media campaigns nationally, as well as our test and learn strategy and tactics.
• Coordinate weekly, monthly, and/or ad hoc reports--working in data dashboards and working with partners for supplemental data
• Conduct monthly media performance reviews with CMO and finance leadership
• Help serve as a conduit between creative and media, facilitating collaboration between LOB marketing and business stakeholders on ad hoc campaign (promotions, local testing, etc.)
• Manage campaign scoping, support business cases and media briefs. Consolidate LOB feedback, working with the partners for paid media needs.
• Mange media budgets and deliver efficiencies through agency stewardship and publisher governance
• Maintain a strong focus on operational controls and efficiencies

Required Qualifications:

• 5-8 years of paid media experience; financial services industry and/or media agency experience a plus

• Bachelor’s Degree in Marketing, Communications or related field from an accredited college/university
• Strong Digital Marketing and Social Media marketing skills in paid media
• Self-starter with ability to grasp concepts quickly and collaborate with business partners for information to shape a comprehensive and successful marketing strategy
• Strong strategic planning and execution skills. Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Highly organized with exceptional ability to analyze data, draw conclusions and make data/knowledge-based recommendations
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
• Creativity and innovation with a focus on constant measured improvement
• Excellent written and presentation skills