Stratasys Vertical Growth Specialist 

United States, Minnesota, Eden Prairie 

410380505

is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products and healthcare. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world’s leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

is responsible for working with Key Customer Leaders and customers within the Aerospace, Industrial Manufacturing, Government, and Transportation industries to develop and execute value-based initiatives that drive utilization of existing SSYS solutions and create demand and a pipeline for broad customer and vertical industry adoption. Reports to the VP, Global Industrial Sales and works closely with vertical and customer leaders, customers directly, and cross-functionally with vertical and corporate marketing and commercial teams and product managers.

Customer-Centric Content Development and Promotion:

• Develop a recipe for packaging and promoting Key Customer applications and associated value to maximize customer-specific broad-based awareness and drive incremental utilization of and demand for Stratasys solutions.
• Partner with Stratasys Customer Leaders, critical and influential customer contacts, and cross-functionally throughout Stratasys.
• Create, package, and deliver content that drives action and results against defined goals.

Strategic Campaign Management and Execution:

• Work with Key Customers and Vertical Marketing and Commercial teams to leverage relationships and customer application use cases.
• Create campaigns that demonstrate strong application-based ROI with endorsement from industry leaders.
• Manage and orchestrate a calendar of campaigns, interactions, and tactics targeted at customers.
• Partner with the marketing team to execute 1:1 online advertising and retargeting ads via search, social media, and display advertising.
• Host live events and webinars to drive further engagement.
• Build personalized email marketing campaigns and nurture streams in Marketo.

Performance Analysis and Continuous Improvement:

• Monitor and analyze the performance of growth initiatives within each vertical, providing regular reports and insights to senior management.
• Communicate results of programs internally, adjust and modify as necessary with a proactive attitude.
• Ensure continuous improvement by not being afraid to fail fast and modify programs accordingly.
• Adjust strategies based on performance data, market feedback, and evolving industry trends.

Must have for this role:

• Bachelor’s degree in marketing, communication, or related field
• A minimum of 5 years of experience in B2B content marketing with a strong focus on demand generation or account-based marketing
• 5 years hand on experience building and executing campaigns and programs in Marketo or similar marketing automation platform.
• 5 years’ experience with Salesforce.com campaign tracking, lead management, and opportunity funnel
• 5+ years of experience marketing in industries like aerospace, automotive, manufacturing or consumer goods/electronics.

Nice to have:

• Experience with Challenger Sales Methodology and/or building commercial insights that teach differentiation and tailor for resonance.
• Prior experience with Account Based Marketing (ABM) a plus.
• Experience hosting live events and webinars.

What you will be part of:

• Company Overview -
• Our Culture and Values -
• Our Sustainability “3D Printing a Better Tomorrow”-
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To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.