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Apple SEO Program Manager United States, California, Cupertino 409015661
18.11.2024
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Description
* The position requires a hands-on, get-the-job-done attitude. You understand SEO standard methodologies and can conceive, research, plan, and deliver complex projects that drive the business forward. And you’re great at forming relationships with key partners across the Apple organization.* Responsible for shaping the organic search strategy for Apple products and services across several of Apple’s digital platforms, including but not limited to Apple’s marketing site and online store.* Support a major website re-platforming project and ensure minimal impact on organic search performance.* Manage the organic search feature backlog and bring SEO technical projects from ideation to production with different developer teams at Apple.* Conduct thorough keyword research and competitive analysis to identify opportunities for growth and optimization.* Collaborate with cross-functional teams, including content, marketing, product, and engineering, to ensure SEO requirements are integrated into all digital efforts and product launches.* Monitor, analyze, and report on SEO performance and search trends, making data-driven decisions to optimize and improve campaign performance.* Be part of the working group that will develop a shared set of processes that will define cross-functional operational standards for future platforms.* Create and maintain relationships with key partners around Apple to advocate for SEO initiatives and secure necessary resources and support.* Contributes to an inclusive environment through respecting each others' differences and having the curiosity to learn.* Demonstrates Apple's values of inclusion and diversity in daily activities.
Minimum Qualifications
- Minimum of 7 years of experience with SEO for a global brand or digital agency
- Solid experience managing complex and time-critical technical projects
- Experience with in-depth keyword and topic research
- In-depth knowledge of the latest SEO standard methodologies across all significant worldwide search engines
- Proficiency in SEO tools such as Google Search Console, seoClarity, Ahrefs, and Screaming Frog
Preferred Qualifications
- 10+ years of experience with SEO preferred
- Bachelor's Degree or related experience working in the technology and/or e-commerce industry
- Knowledge of HTML, CSS, JavaScript, and other web development languages
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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