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SAP S/4HANA Public Cloud Digital Sales Development Associate 
China, Sichuan, Chengdu City 
408221881

24.06.2024

Job Title:

S/4HANA Public Cloud Digital Sales Development Executive

Chengdu, China

Permanent. Full-time.

Job Profile

Overall Description

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:

  1. Executing Targeted Outbound Campaigns via phone, chat and email. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.
  2. Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline)
  3. Nurturing leads received from other demand generation functions and progressing stalled pipeline. For targeted outbound campaigns, leads will be qualified according to the applicable methodology, and handed over to Sales using standard global process.

Digital Sales Development Associate generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress.

Campaign Execution & Lead Management:

  • Plan and execute call and e-mail activities to generate leads using the most efficient means together with manager/expert
  • Support and cooperate with Field Marketing, Solution Specialists, Account Executives
  • Align with Sales colleagues for most effective territory planning and execution, covering all routes to market
  • Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management
  • Pass qualified leads to Sales resource for opportunity management and execution
  • Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports

Training & Enablement:

  • Assist in activities to enhance demand generation and product/solution skills
  • Be active part of either classroom, e-learning, virtual classroom, or mentor-lead activities
  • Complete all enablement requested in a timely manner

Experience and Language Requirements

  • 1 to 2 years of experience in Demand Generation or Inside Sales environment.
  • Preferably Digital (Remote) Experience, specifically in high volume of customer facing experience, phone-centric work.
  • High volume activity working environments, involving phone and a CRM/ Contact Management System.
  • Excellent interpersonal, verbal, presentation and writing skills
  • Highly positive “can do” attitude to make things happen and willingness to learn fast
  • Ability to multi-task and prioritize
  • Strong project management and analytical skills, integrity and team spirit
  • Fluency in English and Mandarin required


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