Boston Scientific Social Media Specialist II 

United States, Minnesota 

403972461

About the role:

The Social Media Specialist II role supports the development and execution of best-in-class social media programs to align with the overall marketing and communications objectives of the Electrophysiology division. This position will be instrumental in creating and managing social media campaigns, monitoring performance, and engaging with customers across social media platforms to enhance brand presence and drive business results.

• Support the development of comprehensive social media plans for brand awareness with measurable objectives.

• Own projects consisting of planning, execution, and measurement of social media campaigns targeting key audiences.

• Partner with analytics resources to show value of campaigns and provide a regular cadence of performance reports.

• Partner with Social Media Manager on social listening, inclusive of daily monitoring across platforms, community management and reporting by audience and channel.

• Track and analyze social data (owned, earned, paid, shared) and use insights to optimize communication strategies, demonstrate success and identify areas of opportunity. Support ad-hoc social listening and reporting requests.

• Maintain a content calendar, contribute to content creation, scheduling in social media tools (i.e. Khoros) and/or manually in platform.

• Execute and optimize paid campaigns for targeted audiences, ensuring cohesion between paid and organic content strategies.

• Conduct trend research, competitive analyses and other external benchmarking; share insights and recommendations.

• Foster social media innovation by incubating and testing new platforms and strategies in collaboration with corporate, divisional and regional teams.

• Partner with external agencies as needed for digital advertising programs.

Required Qualifications:

• Bachelor’s degree required, preferably in marketing or related field.

• 3+ years of overall marketing, communications and/or digital experience in a B2C or B2B environment.

• Proven track record developing digital campaigns with digital media and social media acumen.

• Direct experience in social media platforms (Facebook, Twitter, LinkedIn) and social listening tools (Khoros, Social Studio, Sprout, Sprinklr) preferred.

• Understanding of and comfort using Google Analytics.

Preferred Qualifications:

• Experience in healthcare, life sciences, or other highly regulated industry.

• Experience with emerging technologies including generative AI.

• Proficient in social listening for external trends, benchmarking, and identifying white space opportunities.

• Familiarity with enterprise tools for social media management, social listening/intelligence, and employee advocacy.

Maximum Salary: $ 132000

Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.

Among other requirements, Boston Scientific maintains specific prohibited substance test requirements for safety-sensitive positions. This role is deemed safety-sensitive and, as such, candidates will be subject to a prohibited substance test as a requirement. The goal of the prohibited substance testing is to increase workplace safety in compliance with the applicable law.