JPMorgan Head Customer Marketing & Advocacy - JP Morgan Payments 

United States, Texas, Plano 

401952653

Job responsibilities

• Develop and execute global customer marketing and advocacy strategy, annual marketing plans and tactics, owned platforms and programs, and measurement framework.
• Lead the development of storytelling and strategic plans for customer marketing engagements and campaigns, ensuring they are aligned with product and sales objectives.
• Oversee the execution of the customer marketing and advocacy programs; collaborate with cross-functional teams (PR, product marketing, sales teams, events, relationship management, etc.) to drive the planning and execution of opportunities.
• Build and lead a team of customer marketers and agency resources in developing and delivering against the marketing plan and budgets.
• Lead the customer marketing operating model and process, ensuring key stakeholder alignment and that the various marketing functions properly and effectively execute in a collaborative way for the highest ROI.
• Develop and evolve repeatable processes, executional roadmaps, best practices, and playbooks for customer marketing and advocacy.
• Track and manage marketing budgets and build business cases for growth initiatives.
• Foster a high level of collaboration across the firm to align and execute product strategies, ways of working, and global delivery.
• Build and grow relationships with product, product marketing, sales, relationship management, and marketing partners; integrate client engagement opportunities within existing workstreams and processes.

Required qualifications, capabilities, and skills

• 10+ years of relevant customer marketing and advocacy experience.
• Experience leading and developing high-performing teams with mixed experience levels and skill sets.
• Proven experience building and executing impactful, innovative, and multidimensional customer marketing campaigns.
• Experience marketing and managing technology and/or financial products.
• Strong expertise in full-funnel customer marketing, with a track record of understanding customer motivations, influencing strategy and positioning, building marketing and advocacy programs, and delivering strategic go-to-market plans.
• Proven ability to lead, influence, and align across cross-functional teams while interacting with multiple stakeholders.
• Understanding of industry and competitor trends to spark fresh ideas and drive cutting-edge concept development in a changing marketplace.
• Experience in content development and creation, including developing creative briefs, reviewing proposals, and overseeing production.
• Proven end-to-end project management with the ability to organize, prioritize, and manage multiple priorities in a fast-paced environment.
• Highly creative, bringing a diverse perspective that makes marketing concepts stand out.
• Able to translate core business strategies into actionable initiatives.

Preferred qualifications, capabilities, and skills

• Bachelor’s degree in Marketing, Communications, or other related degree. MBA preferred.
• Experience working with or on major global brands.