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Lead and mentor a team of Planning Specialists and Sales Solutions Architects, ensuring alignment with sales objectives.
Develop team capabilities around data-driven audience planning, clean room integrations, and technical sales enablement.
Foster a collaborative environment between sales, product, and data teams to enhance go-to-market strategies.
Serve as the subject matter expert on data clean rooms, agency technology, and programmatic buying, guiding internal teams and clients on implementation and best practices.
Collaborate with product, data science, and engineering teams to design scalable and privacy-compliant data integrations.
Educate clients and internal stakeholders on the value of clean rooms for audience segmentation, measurement, and attribution.
Act as a strategic consultant to client and agency sales teams, translating complex data and technology capabilities into actionable media solutions.
Partner with commercial leads to develop and present data-driven proposals that enhance audience targeting and campaign performance.
Work closely with external partners, including advertisers, agencies, and technology vendors, to unlock new revenue opportunities.
Oversee the development of tailored audience strategies leveraging first-party, second-party, and third-party data within clean room environments.
Work with product, insights, and measurement teams to provide data-backed recommendations for optimal media mix and targeting.
Develop scalable playbooks and case studies to drive the adoption of audience-based planning approaches.
Partner with product, marketing partnerships, measurement, and commercial teams to influence roadmap priorities based on market demand.
Stay ahead of industry trends in data privacy, identity resolution, and programmatic media to advise internal teams and clients.
Represent the company at industry events, client meetings, and speaking engagements to reinforce our thought leadership in data-driven advertising.
15+ years of experience in digital media, ad tech, data strategy, or related fields.
Strong knowledge of data clean rooms (e.g., AWS Clean Rooms, Snowflake, Google PAIR, LiveRamp Safe Haven, Habu, InfoSum, etc.) and their role in advertising.
Experience working with audience segmentation, media planning, and programmatic buying.
Ability to bridge technical and commercial teams, translating complex solutions into business outcomes.
Proven leadership experience in managing teams across sales planning and technical sales functions.
Excellent communication, presentation, and storytelling skills with the ability to influence C-level stakeholders.
Familiarity with industry regulations (GDPR, CCPA) and privacy-first approaches to audience targeting.
Experience at a media company, agency, or ad tech provider with a focus on data-driven sales.
Proficiency in SQL, Python, or other data analysis tools (not mandatory but a plus).
Knowledge of CDPs, DMPs, or identity resolution platforms
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