Buildots Product Marketing Lead 

United Kingdom, England, London 

40076723

About the Role

As a Product Marketing Lead at Buildots, you’ll be responsible for transforming technical product capabilities into compelling narratives that drive product awareness, new sales and product adoption.

What you'll do:

• Develop and execute product marketing strategies aligned with company objectives and the broader marketing strategy
• Collaborate with cross-functional teams to drive product success through effective positioning, messaging, and go-to-market strategies.
• Create compelling messaging and positioning to differentiate our product in the market.
• Hands-on create high-quality sales enablement materials, including: case studies, battle cards, presentations, one-pagers among others.
• Develop product-based video content in partnership with other team members and freelancers.
• Collaborate and engage with customers to create customer stories and facilitate webinars and conference sessions.
• Lead the implementation of go-to-market plans for new product launches and feature releases.
• Collaborate with sales teams and sales enablement to formulate and execute sales training programs.
• Provide guidance and support to internal teams as a subject matter expert for the platform.
• Track industry trends and customer needs to inform product development and marketing initiatives as well as develop effective sales enablement assets in this context.
• Drive impact: Measure success by tracking relevant performance KPIs

Requirements:

• 4+ years experience in product marketing.
• Hands-on experience in developing high-quality marketing collaterals for B2B SaaS scale-up tech companies
• Strategic thinking – ability to transform technological features and capabilities into a clear and appealing business proposition.
• Self-starter, team player, and able to work in a fast-paced environment.
• Creative storyteller – ability to create succinct, relevant, innovative and clear ways of communicating, blending both written and visual storytelling to effectively deliver a message.
• Tech geek to the core - fascinated by disruptive technologies
• Number cruncher
• Experience from a construction tech or a B2B analytics SaaS company - an advantage
• Bachelor’s degree or higher in exact sciences / marketing / business
• Exact sciences background - an advantage