Nike View Job 

United States, Massachusetts, Boston 

400491785

WHO YOU’LL WORK WITH

Converse Retail Marketing develops marketing strategies to accelerate how we serve consumers and drive conversion in both owned doors and with our retail partners. We drive the vision and seasonal direction for Converse retail through brand defining and 365 storytelling. We lead marketing plan development and execution that connects the consumer experience across the integrated marketplace.

WHAT YOU BRING

• 5+ years of experience in a marketing role, preferably with a focus on retail brand/account marketing, brand marketing, or digital direct marketing.
• Bachelor's degree in Business Administration, Marketing, or related field. Will accept any suitable combination of education, experience, and training.
• Experience developing retail consumer journeys and programming in both digital and physical retail.
• Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Experience managing direct reports.
• Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media.
• Ability to lead and manage multiple projects while remaining detail oriented and able to deliver against functional deadlines.
• Experience with managing budgets, authoring marketing briefs and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization.
• Ability to travel domestically up to 20% of the time.
• Position located at Converse HQ (Boston, MA).

WHAT YOU’LL WORK ON

You will be the driver of the strategy and overarching plan for fashion account marketing at Converse. You’ll lead account marketing plans from inception, to sell-in, and to execution, and coach your team throughout that process to ensure alignment. Your seasonal marketing approach will support larger brand and product priorities, create brand distinction and contribute to connected storytelling across the integrated marketplace.

• You will consistently collaborate with your retail marketing counterparts, commercial, brand marketing, direct, creative, external account marketing teams, and agency partners to ideate and bring your marketing plans to life in the marketplace.
• You will create omni-channel consumer journeys that connect the integrated marketplace experience, both across fashion and department store accounts, and in collaboration with other channels of wholesale distribution, owned retail and digital direct. Your point of view will consider the current marketplace, consumer insights and consumer trends.
• You will develop long-term, annual and seasonal retail fashion segment and key account marketing plans and strategies based on an understanding of brand, retail brand, merchandising, account and marketplace priorities. Your integrated plans will include in-store, digital, social, and branded experiences.
• You will establish and maintain relationships with your account counterparts, building trust season-over-season.
• You’ll develop deep expertise in the retail landscape of the fashion and department store account base, traveling the market regularly and continuously challenging how to improve our brand presence.
• You will be highly detail oriented, managing and maximizing your budget, and tracking/processing purchase orders and credit memos for your marketing tactics.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.